As you may know, I've run the Consumer Opinion poll about product instructions for the last 2 years. The updated results are available now in two versions on my website(http://bit.ly/15K8rAK):
The free version <http://www.sharonburton.com/wp-content/uploads/2013/07/ConsumerPollResults2 012-2013.pdf> shows you the data, compiled into tables and graphs. The free version doesn't include any discussion or analysis of the content. The free version also doesn't include the comments people made for nearly all questions. The <http://www.amazon.com/Consumer-Feelings-Instructions-2012-2013-ebook/dp/B00 E256AJ4/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1374528154&sr=1-1&keywords=sha ron+burton> paid version* is a reasonable $6.99 and includes discussion and analysis. It also contains all the comments from both this year and from last year. This lets you see a large group of comments about what people think about product instructions and products that they purchase. The comments alone should give you a place to start analyzing where and how you may be making your customers angry and upset. I'll probably do a webinar in the next 6 weeks talking about these results and what I think they mean for us tech comm professionals. * This ebook is available on all localized Amazon sites. In case you think I'm tracking your email when you go to my website or in some way am going to monitor you and then in some way make money, I'm not. For a complete discussion about how much money I actually lose running these polls, go to A Note About These Polls in this post: http://www.sharonburton.com/?p=1673 Hope this is helpful to you guys! sharon Sharon Burton 951-369-8590 www.sharonburton.com Twitter: sharonburton Author of 8 Steps to Amazing Webinars, available on Amazon and bn.com -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://lists.frameusers.com/pipermail/framers/attachments/20130724/ad4b9411/attachment.html>
