> The purpose of business is to make money. The purpose of business is _not_ > to produce a valuable good or to deliver a worthwhile service. The purpose > of business is to _make_money_.
I'd go beyond the above a little bit more. :) In my blog on this topic (at this link: http://www.aeris.com/thinking-about-deploying-an-m2m-application/), I talked about why somebody would deploy an M2M application (which is what my company does). It is never a technical decision ... it is a business decision. So, I'd rather say: "The purpose of a business is to make a _profit_." And to keep on doing better ... when revenue rises, costs should rise slower. If the revenue drops, the costs should drop faster. Both ways lead to better profitability, although a drop in revenue is often seen as a negative! And there are direct, _and_ indirect, thing that affect the increase in revenue or drop in costs, or both. Z
