They already did. FrameMaker 12's multi-channel publishing feature is
fundamentally a FrameMaker-only version of RoboHelp.

On Wed, Apr 13, 2016 at 7:53 AM, Joel <[email protected]> wrote:
> Since I am part of a shop that uses Frame but it also slowly moving towards
> MadCap Flare for most of our new content, I think Adobe should merge
> RoboHelp and Frame into one updated Frame in order to better combat what
> MadCap is doing.
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