Trouble with many commercial designs is that "design" outweighs communication. So many graphic designers focus on "what looks nice" rather than "what works to promote the purpose of the document". Granted, that's at best a failure in the training of such designers, but it does constitute a warning that "best practise" isn't always "best practise".

- Michael Lewis



On 2017-01-24 19:38, Steve Rickaby wrote:
There are a number of ways to delineate heading levels. The general rule is 
that they should be:

a. Clear

b. Beautiful ;-)

It's real easy to create an ugly design. It's real hard to create a beautiful 
one - which is why there are folks called graphic designers. For those of us 
who aren't (such as me), I've often found it useful to look for suitable 
commercial designs and then emulate them. I don't mean copy, but extract the 
underlying principles. Your eye will tell you what looks right and what look 
weird.


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