related things.  Ideally developers are self-motivated.  They do it because
they want to, not because they have to or because they won't get paid if they
don't[+].  It's not an entirely  black and white  distinction -- after all,
employees aren't slaves.  If they really can't stand being nice to the idiot
customers, they always have the option of seeking alternative employment.

or going on your own.

in my practice rejecting part of customers (those who are really "idiots") make sense. you get say 20% less money for 10 times less work.
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