It is an art, and you have to pay $$$ to get the technology to track it. WebTrends ecommerce is $100k +. Buystream, who we use, is $125k a year to track cart and revenue lost in the cart. And they are no at all perfect. Maybe that's a new open source project. -----Original Message----- From: Leon Atkinson [SMTP:[EMAIL PROTECTED]] Sent: Tuesday, February 06, 2001 8:49 PM To: FreeTrade Subject: Re: [FreeTrade] Logging Info There's a concept called "conversion rate", and although it's not well-defined, it's the best tool for figuring out if your checkout process is working well enough. The CreativeGood.com site (mentioned by Nick) has a calculator: (http://www.creativegood.com/survival/calc/). Their definition of conversion rate is the number of visits the become completed orders. My experience is that people abandon shopping carts very frequently. And they even go all the way to the last page and abandon them. Many of these people cannot be converted in any way. Some of them are frustrated with the user interface. Clear Ink did user testing to fine-tune the checkout process on the Restoration Hardware site. So, you might take inspiration from it. You can also look at how the big guys (Amazon, WalMart) are doing it. Unfortunately, this stuff is mostly an art and not much of a science. Leon ------------------------------------------------------------ To subscribe: [EMAIL PROTECTED] To unsubscribe: [EMAIL PROTECTED] Site: http://www.working-dogs.com/freetrade/ Problems?: [EMAIL PROTECTED] ------------------------------------------------------------ To subscribe: [EMAIL PROTECTED] To unsubscribe: [EMAIL PROTECTED] Site: http://www.working-dogs.com/freetrade/ Problems?: [EMAIL PROTECTED]
