Bravo.
Now, I can see definited possibilities for a
consumer campaign here. How many of these requests do you think they could
manage before their customer service division collapses?
The thing is, I'd quite like to succeed in getting
these trainers, one label I'd be happy to be seen in.
----- Original Message -----
Sent: Tuesday, March 06, 2001 1:22
PM
Subject: fun and games with nike
--- F R E N D Z of martian --- ----- Forwarded
message from "Sarah ." <[EMAIL PROTECTED]> -----
From:
"Sarah ." <[EMAIL PROTECTED]> Subject: fun and
games with nike Date: Sun, 04 Mar 2001 17:43:24 -0000
WELL WORTH A
READ
Nike now lets you personalize your shoes by submitting a word
or phrase which they will stitch onto your shoes, under the swoosh. So
Jonah Peretti filled out the form and sent them $50 to stitch "sweatshop"
onto his shoes. Here's the responses he got... fun and games with
Nike...
* * * * * * * * * * * * * * * * * * * * * * * * * * * *
*
From: "Personalize, NIKE iD" To: "'Jonah H.
Peretti'" Subject: RE: Your NIKE iD order o16468000
Your NIKE iD
order was cancelled for one or more of the following reasons:
1)
Your Personal iD contains another party's trademark or other intellectual
property
2) Your Personal iD contains the name of an athlete or team we
do not have the legal right to use
3) Your Personal iD was left
blank. Did you not want any personalization?
4) Your Personal iD
contains profanity or inappropriate slang, and besides, your mother would
slap us.
If you wish to reorder your NIKE iD product with a
new personalization please visit us again at www.nike.com
Thank you, NIKE iD From:
"Jonah H. Peretti" To: "Personalize, NIKE iD" Subject: RE: Your NIKE iD
order o16468000 Greetings,
My order was canceled but my personal
NIKE iD does not violate any of the criteria outlined in your message. The
Personal iD on my custom ZOOM XC USA running shoes was the word
"sweatshop."
Sweatshop is not: 1) another's party's trademark, 2)
the name of an athlete, 3) blank, or 4) profanity. I choose the iD
because I wanted to remember the toil and labor of the children that made
my shoes. Could you please ship them to me immediately. Thanks and Happy
New Year, Jonah Peretti
From: "Personalize, NIKE iD" To: "'Jonah
H. Peretti'" Subject: RE: Your NIKE iD order o16468000
Dear NIKE iD
Customer,
Your NIKE iD order was cancelled because the iD you have
chosen contains, as stated in the previous e-mail
correspondence, "inappropriate slang". If you wish to reorder your NIKE iD
product with a new personalization please visit us again at
nike.com Thank you, NIKE iD From: "Jonah H. Peretti" To:
"Personalize, NIKE iD" Subject: RE: Your NIKE iD order
o16468000
Dear NIKE iD,
Thank you for your quick response to my
inquiry about my custom ZOOM XC USA running shoes. Although I commend you
for your prompt customer service, I disagree with the claim that my
personal iD was inappropriate slang. After consulting Webster's Dictionary,
I discovered that "sweatshop" is in fact part of standard English, and
not slang. The word means: "a shop or factory in which workers are employed
for long hours at low wages and under unhealthy conditions" and its origin
dates from 1892. So my personal iD does meet the criteria detailed in your
first email.
Your web site advertises that the NIKE iD program is
"about freedom to choose and freedom to express who you are." I share
Nike's love of freedom and personal statement. The site also says that "If
you want it done right...build it yourself." I was thrilled to be
able to build my own shoes, and my personal iD was offered as a
small token of appreciation for the sweatshop workers poised to help
me realize my vision. I hope that you will value my freedom of statement
and reconsider your decision to reject my order.
Thank you, Jonah
Peretti
From: "Personalize, NIKE iD" To: "'Jonah H.
Peretti'" Subject: RE: Your NIKE iD order o16468000
Dear NIKE iD
Customer,
Regarding the rules for personalization it also states on the
NIKE iD web site that "Nike reserves the right to cancel any personal
iD up to 24 hours after it has been submitted". In addition, it further
explains: "While we honor most personal iDs, we cannot honor every one.
Some may be (or contain) other's trademarks, or the names of certain
professional sports teams, athletes or celebrities that Nike does not have
the right to use. Others may contain material that we consider
inappropriate or simply do not want to place on our products.
Unfortunately, at times this obliges us to decline personal iDs that may
otherwise seem unobjectionable. In any event, we will let you know if we
decline your personal iD, and we will offer you the chance to submit
another." With these rules in mind, we cannot accept your order as
submitted. If you wish to reorder your NIKE iD product with a new
personalization please visit us again at www.nike.com Thank you, NIKE iD From:
"Jonah H. Peretti" To: "Personalize, NIKE iD" Subject: RE: Your NIKE iD
order o16468000
Dear NIKE iD, Thank you for the time and energy you
have spent on my request. I have decided to order the shoes with a
different iD, but I would like to make one small request. Could you please
send me a color snapshot of the ten-year-old Vietnamese girl who makes my
shoes?
Thanks,
Jonah Peretti
As one forwarder
writes: ... this will now go round the world much farther and faster
than any of the adverts they paid Michael Jordan more than the
entire wage packet of all their sweatshop workers in the world to
do... I normally avoid making a plea to pass on these things, but this time
I say: JUST DO IT
VP, Director of Brand Action, LIME, 145
Ave of the Americas, NY, NY, 10013. DL - 212-337-4872
Gina
Adams NREL Colorado State University Fort Collins, CO
80523-1499 Tel: +1 970 491 1984 FAX: +1 970 491 3945
" The first
rule of intelligent tinkering is to save all the cogs and wheels" Aldo
Leopold.
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