This is kinda nifty: answer a concrete question in a page or less. In 1993, the UK Science Minister, William Waldegrave, challenged physicists to produce an answer that would fit on one page to the question 'What is the Higgs boson, and why do we want to find it?'
http://hep.physics.utoronto.ca/BerndStelzer/higgs/ I bet one could make a hugely successful website full of "short answers to important questions". One might be: why is the US government self destructing for no apparent reason. -- Owen
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