So the FB phone isn't so much a phone as an Android MegaApp that looks like its the phone's OS. The user will see an entirely FB experience, and may find little need for the "rest" of Android.
http://news.cnet.com/8301-1035_3-57578138-94/confused-about-facebook-home-ask-maggie-has-answers-faq/ This is kinda fascinating .. and bad news for Apple if FB fails to build a similar experience on iPhone. I know folks who basically live in FB, for whom its replaced the normal computer/phone interface. This will definitely grab them. This is bloody clever .. a software phone, why bother with the headache building a handset! -- Owen
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