I don't think this signals a drop in TV watching - just a change in the 
source.  I wonder if the TV hours would be down if one included YouTube, 
NetFlix, Amazon, Twitch, Hulu, VuDu, Roku, DVRs, et cetera?

  Recently, YouTube has taken up live streaming of games in addition to its 
standard video posting - partially in response to Twitch's success in that 
area.  In live streams, the host player is playing a game but they also respond 
to viewers in virtual chat rooms.  It gets really complicated when the stream 
host player is in a multiplayer game with other live streaming players.  I 
don't really like the experience as a viewer - but it seems to be very popular.

  My point is to wonder if traditional TV (broadcast and cable) will start to 
shift their programming choices.  Will they drop the highly produced 
comedy/drama half or one-hour shows in favour of more spontaneous live streams 
or YouTube-style videos?  Will NBC/CBS/ABC/HBO sign up talent like PewDiePie to 
produce a spontaneous video show for broadcast/cable?  How will the FCC react 
to the content of some of these shows?

  This last Sunday, preseason football had the highest viewership of 10.98 
million and on cable True Detective had a viewership of 1.2 million.  On 
average, PewDiePie's 2,426 video uploads have 4,018,356 views (from 38,632,836 
subscribers plus non-subscribers).  If we make the rough assumption that 
viewers of both forms of video will skip/ignore commercial advertisement at 
about the same rate, then an ad on a PewDiePie video will have far more 
impressions than an ad on True Detective.  It will have a little less than half 
the level of Sunday Night Football.  If you consider production costs - 
football loses badly.

Ray Parks
Consilient Heuristician/IDART Old-Timer
V: 505-844-4024  M: 505-238-9359  P: 505-951-6084


On Aug 11, 2015, at 9:53 PM, Owen Densmore wrote:

> Now this *is* interesting! Sorta along the lines of TV chord cutters .. I'd 
> say TV is in trouble and needs a serious Internet Checkup!
> 
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> 
> 
> 
> 
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