found this gem http://www.bloomberg.com/news/articles/2015-09-03/zte-s-cheap-phones-quietly-winning-the-u-s-
More or less says what I suspected. Not many people are interested in replacing a 500 phone with another 500 phone (for example) so Xbrand type of outfits (like kroger, faded glory, Walien Yutni and many others) are filling that void Just passing it along if anyone else is interested.
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