Glen -
Walking back up a few branches, Vladimyr made a comment about (I think) flocking, mob rules, tribalism, etc. My response was that the _essentialist_ concepts he (many of us, actually) would _like_ to see governing people's behavior don't really exist. What does exist is the trace, the behavior, the artifacts. Do I really care why someone voted for Trump? No. Do I care about the deeply held secrets that someone thinks (because they believe in rationality) ultimately cause their behavior? No. What I do care about is how likely you are to pay by episode vs. by subscription, whether you're more likely to pirate than buy, whether you're an early adopter, etc. And for that, all we need is fashion. We don't need essentialist things like intellect and morality, even if I'm wrong and they exist.
I always appreciate your (seemingly?) contrarian stances. I suppose I might be convinced that fashion is on a spectrum with intellect and morality, but I guess I would claim they exist because we have a word for them, but perhaps only a little bit more or differently than claiming that fire-breathing dragons and wraiths exist because we have names for them?

*I* DO care why someone voted for Trump. If that someone is someone I know, I am interested in how that factoid (voting for Trump) effects my other dealings with them. Many anti-Trump folks will virtually excommunicate a friend or colleague for the act of Trump-voting. I find that in perhaps 20% of my Trump-voting acquaintances that their specific *reasons* make it somewhere between tolerable and honorable for me. It isn't always arrogance or ignorance or fear-of-crooked-hillary that made them vote for Trump...

I'm not clear what you mean "do I really care why?". I suppose if the "I" in this sentence is a marketing profiler, then it may not matter, though if you realize they voted for Trump because they think he's a white supremicist or homophobe or mysogynist, you can then further target them for products, services or memes aligned with those ideals?

Walking back further, this whole section of the tree branched off of your comment that 
"it depends on what you want to accomplish".  I suspect 99% of the targeted ads 
can be avoided with a slow (yearly?, quarterly?) cycle of temporary VPNs running in the 
cloud (ephemeral IP addresses).  Perhaps 90% of it can be avoided just by using 
HTTPS-Everywhere.  But I'd like something a bit deeper, as would most people, I think, 
even if _only_ to avoid being pigeonholed into stereotypes.
In the arms-race (a biological metaphor would be better, but I think most of those are couched in the military metaphor anyway) of cyber-privacy it seems that "something a bit deeper" will be necessary *soon* if not already. I hate that we have to go there, but it is part of the larger pattern that requires it I think.
   Yes, I'm a former libertarian who's become a (much hated these days) 
neoliberal and who's teetering on the edge of social democrat (despite knowing 
democratic socialism is more coherent).
I wonder if there is a model of the evolution of individuals in political state-space. Your evolution as reported here (and somewhat as I apprehend it from our communications) is very similar to my own. I think of my contemporaries who are *still* Libertarians or NeoLiberals as being in a state of "Arrested Development", but suspect that may be some form of arrogance on my part. I believe that Marx has claimed that the penultimate social order is that of pure Communism and that the 20th century experiments in Capitalism and Socialism were at best a necessary step toward this final condition or at worst a wasteful diversion/stall to avoid it's inevitability.
   I have a similar problem with atheism and other people labeling me that way 
... even the labels and categorizations others use feels totally inadequate to 
me ... like Nick's unfair condemnation of post-modernism.  I want to avoid all 
these exogenous and fictitious categorizations entirely.  Hence, strong privacy 
maps directly to autotelism and self-governance.
I think this last phrase: "strong privacy maps directly to autotelism and self-governance" is a very astute and pivotal point. I would say that *all* forms of government will naturally eschew privacy because autotelism and self-governance are antithetical to their goals, perhaps their very existence.

I wonder how your self avowed move toward democratic socialism fits with the implied value of self-governance and autotelism? I myself, am divided on this issue... I want to be an uber-individual, yet I think being a very good part of a much larger whole is the only sustainable (and moral?) modality. Is this my Ego vs my SuperEgo? Or is there some kind of duality between these two seemingly incompatible ideals that I'm not yet grasping (though I do reach)?

/No man is an island, but most of us are at least self-styled as archipelagos!/
Hopefully that helps.  "We" are the optimizing exploiters who want to sell you 
things/ideas you don't need, while limiting the amount of effort required to extract the 
maximum amount from your wallet.  If we have to coercively brainwash you in order to do 
that, then that brainwashing is just a business expense, no more no less.
/Is it a conspiracy or a good business model?/
On a personal note, I have a friend who (as part of his start-up) monitors 
twitter data for sentiment.  In lieu of interpersonal contact, he also uses 
those tools to keep track of his (distal) friends.
I find that the social media which I only oblique engage in does seem to support a migration of the distribution toward distality. It is so much easier to keep track of friends distant in time, geography or sociopolitical views than ever, and impersonality of facebookery and twitting seem to *distance* close friends. "Why did I have to learn on FaceBook that you were pregnant!?" or "You never call, you never write, I have to keep up with you by reading your FaceBewk Posts! WTF, I thouhgt we were friends!?".
  As much as my narcissist homunculus likes the idea of being microcosmically 
influential in that way, and as much as my dork homunculus likes the idea of 
such a network monitoring ability, the whole idea kinda sickens me ... in the 
same way Facebook sickens me.  Is it dehumanizing to define a person based on 
their online ephemeris?  Or am I just a hyper-sensitive, delicate snowflake?
yes to all of the above... My ex sensitized me nicely to noticing any sentence with "Just" in it. I think you are much more than a hypersensitive, delicate snowflake, which is your charm in my estimation... the foreground AND the background of that statement!

Something very significant is evolving in our culture, as a consequence of this "new media" which is at it's base electronic communication/digital networking/hypermedia/asynchronous communications. It seems trite to simply quote McLuhan's "the Medium is the Message" here, but I think this was a powerful early premonition of what was to come. I think his followon "Medium is the Massage" is even more apt... How we are conditioned sensorially by our various mediums of not just co-mmunication, but also engagement in relationships and identities.

Carry On,
 - Steve
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