Since I've whined, here, about our tendency to believe it's "metaphor all the way 
down" ... and maybe in relation to Hoffman's idea that evolution may select for 
false beliefs, I thought I'd post this as a twisty follow-up:

https://www.theguardian.com/politics/2019/oct/22/no-filter-my-week-long-quest-to-break-out-of-my-political-bubble
Its founder and chief executive is John Gable, who has a “lean right” rating, 
and an affinity with the Republican party. Nearly 25 years ago, his internet 
career began at the trailblazing company Netscape. “Like everybody else, I 
drank the Kool-Aid back then,” he says. “I completely believed in the 
possibilities of the internet to connect people. But I was concerned that the 
internet might also train us to discriminate against each other in new ways. 
The main thing I saw was that it would encourage us to think in terms of 
metaphor, or category: ‘This is similar to that.’ I thought that it might also 
train us to stereotype people, and think less of them. It got a lot worse than 
I ever thought it would. But I had my first concern back then.”


I don't like the way the article ends, though. I do agree that serendipity and noise are 
good for you. But I also think it's that *canalization* of our rather arbitrary ontogeny 
that leads us into local minima from which we can't escape. And noise (as in annealing) 
can be the problem as well as the solution. If there's not enough of if, it can cement 
you into a bad place. If there's too much of it, you become goo and dissolve. So, some 
arbitrary "add noise" setting on your Facebook search bar ain't gonna fix 
anything. But it's still a cool idea.

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