Ha, *bringing some more reality* is what I listen for to know when I have some naysayers on the ropes. Much of the last decade of my career has been working to reconcile data whose interfaces radically vary. Claiming it to be an 11 billion dollar problem is a rhetorical move that smells of *abstraction* rather than *reality* to me. Barry states the problem clearly, but it isn't IMO an insurmountable problem, just an intentional one with lots of particularities. At least one small start-up that I wrote for managed a similar problem surprisingly well (up to Google's data standards, for instance), and sold for orders of magnitudes less than the number above. Stating the problem is great, working the problem is best, but the rest is simply whining.
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