< The DNA individual testing seems like a good domain to consider as well with 
a modest percent of the population motivated to pay to be part of the massive 
data gathering in return for a few hints about their ancestry and/or 
health-risks.   The data gathered is technically (always?) available to the 
consumer, but the true value is in the collective which is what the companies 
are monetizing.  I know their are some open-data/source projects to try to 
mirror what the private companies are doing, but it requires customers of the 
commercial companies to intentionally download/upload their sequence data.  >

The UK Biobank is one of the most impressive efforts.   They have full genome 
sequences on 200K+ people, and genotyping on 500K.   There’s very thorough 
lifestyle and health data available, and even medical records.   Shows what can 
be done with an integrated public health service.

Marcus
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