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Subject: Herman / How Market-Democracy Keeps the Public and "Populism" 
At Bay / Aug 13
Date: Mon, 13 Aug 2007 18:16:20 -0700 (PDT)
From: ZNet Commentaries <[EMAIL PROTECTED]>
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Today's commentary:
http://www.zmag.org/sustainers/content/2007-08/13herman.cfm

==================================

ZNet Commentary
How Market-Democracy Keeps the Public and "Populism"  At Bay August 13, 2007
By Edward Herman

It was interesting to see the New York Times editorialize against the 
growing role of money in elections, pointing to  "the sheer volume of 
money it [the current election campaign] is generating," and the 
"ludicrously premature handicapping of the race based on the ability to 
raise cash" (ed., "Running for Dollars," April 5, 2007). The editors 
note that the "political industry" is "ordaining  mega-fund raising as 
the sine qua non of a credible candidacy," when "in principle" a 
political race should be a "competition…if not of ideas, then at least 
of personalities and positions."

But it is even more interesting to observe how the New York Times falls 
in line with the standards of  the "political industry" in their 
treatment of  potential candidates and thrusts aside the "principles" 
that would give weight to  "positions" and perhaps even "ideas" as well 
as personalities.  Day after day the paper features Hillary Clinton and 
Barack Obama, with lesser attention to John Edwards, including their 
history, fund-raising achievements, political strategies, and swipes at 
one another, with minimal attention to their "positions" or "ideas." 
And there has been minimal attention to how their fund-raising is 
related to their "positions" currently or possibly in the future. The 
Times is hardly unique in featuring the candidates that have the bucks, 
marginalizing both their positions and ideas, and paying negligible 
attention to the candidates who are not raising much cash, but the paper 
is notable for pointing out the principles being sacrificed as it sets 
them aside and joins the media crowd in following the money!

So the process of selecting leaders via supposedly democratic elections 
in the United States starts with the flow of  money to candidates--and 
the size and direction of that flow depends on who has the money and 
uses it to fund election campaigns. In this country, with a highly 
developed and profitable corporate community, the money comes 
disproportionately from Wall Street and a broad array of business 
interests. Enormous sums are needed these days as TV ads are expensive 
and necessary and the competition among candidates for the necessary 
funds is intense-many candidates who are already in office have 
complained about the great proportion of  their time they need to devote 
to just raising money.

Those that provide the money are investors in candidates and elections, 
and credible theories have been developed on the extent to which the 
parties serve particular investor groups who focus heavily on particular 
parties, though almost always hedging their bets and building good will 
with the less favored party. (See Thomas Ferguson, Golden Rule: The 
Investment Theory of Party Competition and the Logic of Money-Driven 
Political Systems [Chicago: University of Chicago Press, 1995]). The 
investor-businesses must consider this use of capital a profitable one, 
with rates of return high enough to justify this form of investment. The 
payoffs may be specific and large, as where the investment helps bring 
with it a large government contract, or it may just be a broadly based 
but still substantial payoff in reduced tax rates, eased environmental 
constraints,  benefits from reduced or impaired regulation, wars and 
rising military budgets, and other payoffs.  Market-based democracy has 
proven to be very profitable in recent years.

Clearly, if the relative size of the flow of funds from investors to 
candidates defines election "credibility," the investors effectively vet 
the candidates before the voting public has any say in the matter, 
vetoing those who they disapprove, and exercising a huge influence on 
the success of those who pass through the vetting filter. The investors 
also operate indirectly through funding party bosses, party thinktanks, 
and party activities, as in the case of the Democratic Leadership 
Council and Progressive Policy Institute, whose officials strongly 
influence the selection and advance of candidates within their own 
party--candidates who must be acceptable to the underlying investor 
community.  AIPAC and other organizations and investors focused on 
support of Israel are reputed to provide  40 percent or more of 
Democratic Party  election funds, and are therefore a highly important 
investor block who represent only a subset of  the U.S. Jewish 
community, which in total constitutes something like 2 percent of the 
population.

The vetting and support power of election investors means that a market 
democracy is not a real democracy as the public participates only 
indirectly in choosing their leaders, and their choices are restricted 
to the set approved by the monied elite. In economics terminology, 
voters have free consumer choice but not consumer sovereignty in the 
electoral process, the latter resting with the party leaders and, most 
importantly, their funders in the investor community.  This also means 
that extremely well qualified potential candidates, and candidates 
running on minor party tickets, will not be able to compete with the 
vetted "credible" candidates for lack of  money. Thus, by this selection 
process improper "ideas" and "positions" either won't make it into the 
serious election competition (e.g., Kucinich and Gravel), or as minor 
party candidates will be underfunded and underreported (e.g., Nader in 
2000 and 2004).

The electoral process would not work in this highly undemocratic fashion 
without the full cooperation of the mainstream media in allowing 
financial support to define credibility and determine coverage, as the 
New York Times does in contradiction with its editorial admonitions on 
the importance of have competition based on substance other than money 
support. The media do this because they are part of the same corporate 
community as the election investor-funders: their owners are rich, their 
advertisers have strong pro-business political interests, their leading 
sources are members of the government, the flak they worry about is from 
powerful people and the rightwing, and they work on the basis of 
establishment ideology. They accept or are frightened into cooperation 
with the pro-Israel donors and organizations. Their editors, having 
internalized all of these considerations, gravitate to allowing money 
flows to dominate, with a focus on the horse-race, and, importantly 
eschewing tendencies toward "populism," which is generally anathema to 
the investor community.

It may be argued that the public's sentiments are really tapped ex ante 
because the vetted candidates pulling in the money usually have high 
poll ratings, which they must have-along with the money-to stay in the 
competition. This misses two important points. One is that high poll 
ratings are strongly related to media attention and media spin, so that 
money, the associated credibility and substantial media coverage, mean 
good poll ratings, assuming a positive or at least neutral spin. Another 
point is that the vetted and credible candidates quickly become 
"electable," whereas those poorly funded and not credible are soon seen, 
even by those who prefer them in substance, as not electable. The 
non-electables lose poll status for those anxious that their party win, 
even with a second- or third-best candidate.

Investors don't like populists who, by definition, want to serve popular 
forces rather than elite interests. Populists are likely to seek more 
progressive taxes-and higher taxes for the election investors--support 
for labor organization, more money for education and infrastructure 
improvement, a building up of the sagging benefits of  the welfare 
state, and  a sharp cutback in resources for the warfare state and 
"security." (The latter are the elite's preferred form of  resource 
waste and "make work"-and in contrast with, say, the New Deal's WPA, 
derided at the time by the elite but which built huge numbers of 
schools, roads, dams and museums-in fact the last major surge of 
infrastructure construction in this country-- the elite's preferred form 
of waste produces only debt, fear, and dead and mangled bodies.)

Paralleling the elite's dislike of populism is that of the elite 
representatives or proxies in the mainstream media. This is  reflected 
in the media's regular hostility to populist candidates, their frequent 
claims that the Democrats have lost elections because of  populist 
tendencies and a failure to attract centrist independents, and their 
regular suggestions that the Democrats  must combat their lack of 
adequate attention to "national security."  In a classic illustration, 
the New York Times defended the exclusion of  Ralph Nader from the 2000 
pre-election debates on the grounds that the two major candidates 
provided adequate options (editorial, "Mr. Nader's Misguided Crusade," 
June 10, 2000). Both candidates called for more arms and neither 
featured any items on the populist agenda. In the present campaign, it 
has been noted that the media are already impatient with the inclusion 
of  populists like Kucinich and Gravel in organized debates, while at 
the same time they laud the "diversity" in Republican debates that 
include marginal candidates (see Peter Hart, "Clear the Stage," EXTRA!," 
July/August 2007). An exception: the pundits are furious at the 
lesser-known Republican contender Ron Paul,  an antiwar candidate!

With both the money flows and media bias hostile to populism, the 
"credible" candidates start out with or quickly learn the formulas: 
steer clear of  any firm commitment reorienting taxes, helping labor 
organization, or spending large sums on infrastructure and welfare, but 
make clear your financial support of  the national security state and 
your commitment to Israel and the active pursuit of  the leading foreign 
targets (today, Iran and a recalcitrant Pakistan, along with Chavez and 
Venezuela). For the Democrats, given their mass base, it is common for 
one or more of the credibles to make populist gestures in the primary 
competititon, but these are usually not very specific, and whether 
general or specific are likely to be ignored following the election in a 
process of  social-democratic betrayal that has become global (see 
Edward Herman, "Democratic Betrayal: A Standard Form," Z Magazine, 
January 2007;  http://www.zmag.org/ZMagSite/Jan2007/herman0107.html).

The growth of inequality and the weakening of  the union movement, with 
the associated concentration of  economic power, has increased the 
election vetting power of  a  tiny elite. The increased concentration of 
  control of the media has had the same effect, and the two factors 
reinforce one another-that is,  they both contribute to a political 
shift to the right, which produces tax, labor  and other policies that 
increase inequality and that facilitates media concentration, both of 
which contribute to a further shift to the right, and so on. The vetting 
process becomes even more built-in, and the same is true of the  media's 
  acceptance and normalization of  the link between money flows to 
candidates, their associated credibility, and the attention given to 
them as opposed to impoverished candidates. There is even reinforcement 
from court appointments by rightwing politicians, with the help of  the 
vetted Democrats, who make sure that there are no residual "checks and 
balances" to the triumph of  rightwing ideology, including the right of 
money to "free speech" and electoral domination.

So the system is working well for the investors in the market democracy, 
even if poorly  for the general electorate, and the efforts at mass 
mobilization in the public interest have  made little headway so far in 
stopping let alone reversing the trend, at least in the United States 
and other "developed" countries.



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