Or should I have made the subject "Things go better with Bud?"

I have written before on URK shorteners/redirectors: 
http://blogs.securiteam.com/index.php/archives/1272

Coke has gotten into the act.  

So far http://cokeurl.com/ doesn't seem to allow users to shorten their own 
URLs: 
it just seems to be an option for the Coca-Cola company to post shortened URLs 
with their own brand redirector.  What really interested me was down at the 
bottom of the page: they don't seem to be making their own redirector, theirs 
is 
"Powered by BudURL."

Might it have been better for them to have chosen someone other than Bud?

I think I'm gonna URL ...

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