The final ebook version should be available by end of September. In the next
week, we should be putting up ecommerce stuff so you can pre-order the book,
both ebook and print versions. The print book will be available by the
Allaire conference. We will be selling them there, as well as taking orders
through the web. Any advance orders on this book will get a discount, to be
announced shortly, and books sold at the Allaire conference will receive the
same discount. We will also have a package deal for the ebook and the print
book.

I realize that a lot of people are waiting with baited breath for this book,
and we haven't put anything up yet on the web to take orders. This is next
on our agenda, and has only been delayed because we're in the last stages of
production, and we want to make sure what we put out is a real quality
piece. The FA newsletter has been delayed heavily also because we have been
working so hard on finishing the ebook and getting ready to go to print. The
results should be worth it. (Two issues of FA will be going out by the end
of the week, BTW, one of them heavily concentrated on stock.)

As soon as the Fusion Authority and Fusebox sites have the ecommerce stuff
set up, I will post to this list and CF-Talk, and you guys will be the first
to know.

Judith

----- Original Message -----
From: Richard Greenwood - | - 858-549-6894 <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, September 21, 2000 12:45 AM
Subject: RE: Selling Books: Alan's HTML Thesis and the New Fusebox Book


> When will this book be available??
>
> Thanks!!
>
> -----Original Message-----
> From: Judith Dinowitz [mailto:[EMAIL PROTECTED]]
> Sent: Wednesday, September 20, 2000 10:11 PM
> To: Fusebox
> Subject: Selling Books: Alan's HTML Thesis and the New Fusebox Book
>
>
> Well, Alan, I agree with you wholeheartedly. Which is why at Fusion
> Authority and JM Publishers, our motto is: Make lighter books that have
more
> meat! You'll note that the Fusebox book that we're putting out next month
is
> less than 200 pages and will cost you $29.95. A book you can carry around
> with you, and it will have lots of great new stuff in it, including a
> chapter on fUseML and basic and advanced Fusebox techniques. It's also got
> some controversial ideas in it, including Steve Nelson's explanation of
how,
> with practice and proper pre-planning, a good Fusebox developer can
> eventually write the bare-bones version of an entire site in just 5 days!
>
> I enjoyed your thesis, btw. Very funny, and unfortunately, very true.
> Everything but the kitchen sink doesn't always help if it's not organized
> well or written clearly.
>
> Judith Dinowitz
> Editor-in-Chief
> Fusion Authority
>
> ----- Original Message -----
> From: McCollough, Alan <[EMAIL PROTECTED]>
> To: <[EMAIL PROTECTED]>
> Sent: Wednesday, September 20, 2000 7:06 PM
> Subject: RE: [Fusebox] Dropping Session
>
>
> > I think HTML is one of those Highly Trumped-up Marketing Languages, used
> to
> > sell books.
> >
> > Once upon a time, bookstores sold computer books that were under 250
> pages,
> > and weighed less than a pound. Also, they retailed for around
> $19.99-$29.99.
> > Peachpit Press had some really excellent books like this.
> >
> > As a covert project between various booksellers and tech industry
giants,
> a
> > standard was reached for producing a marketable technology that would
> spawn
> > off hundreds of marketing ventures. This standard became known as Highly
> > Trumped-Up Marketing Language; an offshoot of the failed Somehow Gone
away
> > Marketing Language, SGML, that failed to sell a single book. Well, maybe
2
> > or 3 to a government agency here or there...
> >
> > HTML, in its initial form, provided an unfamiliar environment to most
> > developers, thus represented a huge opportunity to produce books in the
> > 500-page range. Adding to the sheer volume of books is the fact that
HTML
> > begs the participation of non-tech folks, who are so clueless that they
> > think a 500-page book will be twice as good as a 250-page book. Sales
> > exploded.
> >
> > Some years into the bookselling craze, this same secret society released
> the
> > next wave of marketing in the form of XML, or the eXtremely Marketable
> > Language. Having learned from the "Best Practices" of hyping HTML, XML
now
> > enjoys enough shelf space on bookstore shelves to require metal support
> > colums just to hold them up.
> >
> > Also at the same time, JAVA, the Joint Alliance to sell Virtually
> Anything,
> > has also proven to be a huge profitmaker for everybody from small-time
> > consultants right up to lumber mills that sell their excess trees for
> > printing JAVA manuals.
> >
> > Alan McCollough
> > Web Programmer
> > Allaire Certified ColdFusion Developer
> > Alaska Native Medical Center
> >
> > > -----Original Message-----
> > > From: Jason Lotz [SMTP:[EMAIL PROTECTED]]
> > > Sent: Wednesday, September 20, 2000 2:54 PM
> > > To: '[EMAIL PROTECTED]'
> > > Subject: RE: [Fusebox] Dropping Session
> > >
> > > Almost exactly like batch files in DOS.  Almost.
> > >
> > > -----Original Message-----
> > > From: Erik Voldengen [mailto:[EMAIL PROTECTED]]
> > > Sent: Wednesday, September 20, 2000 3:51 PM
> > > To: '[EMAIL PROTECTED]'
> > > Subject: RE: [Fusebox] Dropping Session
> > >
> > >
> > > Could someone please explain exactly what is this "HTML" thing
> > > that everyone is talking about?  Is it on the Fusebox.org site?
> > > What does it do?  Is it like PDF or Batch files in DOS?
> > >
> > > > Yeah, you wouldn't know HTML if it came up and bit you on the . . .
> > > >
> > > > Jason
> > > >
> > > > -----Original Message-----
> > > > From: Erik Voldengen [mailto:[EMAIL PROTECTED]]
> > > > Sent: Wednesday, September 20, 2000 3:42 PM
> > > > To: '[EMAIL PROTECTED]'
> > > > Subject: RE: [Fusebox] Dropping Session
> > > >
> > > >
> > > > Oh, did that post have HTML in it?  I didn't notice.
> > > >
> > > > > Can you please turn HTML off when you send emails to the list?
> >
>
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