I'll pipe in with my 2 cents here. We've been utilizing the demo versions of the products to send our clients examples of how direct imaging could be used. It gets alot of WOW, but client's don't want to pay the extra per piece price that you should be charging for this service. We had only one customer bite so far, and we were able to pull off what they wanted without using direct imaging. We just used a "clever font" to do what they wanted accomplished.
I'd say that direct imaging is following a normal product Diffusion (The process by which a new idea or new product is accepted by the market) # Innovators venturesome, educated, multiple info sources; # Early adopters social leaders, popular, educated; # Early majority deliberate, many informal social contacts; # Late majority skeptical, traditional, lower socio-economic status; # Laggards neighbors and friends are main info sources, fear of debt. Right now, we are most likely crossing between the Innovators and the early adopters. It's just a matter of time before the early majority starts to adopt the new idea. However, I would also say that price point is also a big factor here. Whether I'm using custom Photoshop javascript (or the built in Photoshop Variable Data stuff), Direct Smile, etc, there's more time/cost in setup, production, larger file sizes, longer rip time, etc. Although clients are wowed by this, and think their customers will be wowed, they decide it is not that "cool" when they see extra price added to the per piece. I think that as a community we need to find a way to bridge this gap. We need to figure out ways to lower the cost of entry for a client and sell it as an add-on service vs. a per piece price. This should help speed up the adoption rate of Direct Imaging in my opinion. -Brew -- Users of FusionPro Desktop have unlimited free email support. Contact Printable Support at [EMAIL PROTECTED] -- View FusionPro Knowledge Base, FusionPro Samples at www.printable.com/vdp/desktop.htm -- You are currently subscribed to fusionpro as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] -- -- Note: All e-mail sent to or from this address will be received or otherwise recorded by the e-mail recipients of this forum. It is subject to archival, monitoring or review by, and/or disclosure to someone other than the recipient. Our privacy policy is posted on www.printplanet.com --
