---------- Forwarded message ----------
Date: Tue, 17 Mar 1998 16:49:52 -0500 (EST)
From: [EMAIL PROTECTED]
Subject: One cent per minute IP telephony

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I, CRINGELY

"The Coming World of One Cent Per Minute Long
Distance: Why Traditional Phone Companies are Scared
of the Future Even Though They Should Not Be"
Computer industry gadfly Bob Cringely looks at how
Moore's Law will apply to the communications industry
in the next few years.

http://www.pbs.org/cringely/


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The economics of computing are different from that of almost every
other industry because the price of computers is nearly always going
down, not up. The first person really to quantify this was Gordon
Moore, co-founder of Intel. Moore noticed that the number of
transistors that could be packed on any given area of silicon in an
integrated circuit seemed to double every 18 months due to technical
advances in manufacturing. What really cost money was not the number of
transistors, but the area of the silicon wafer, which generally
remained about the same cost. The number of transistors, which
represented the power of the circuit, doubled every 18 months --
meaning that users could get twice as much performance for the same
number of dollars per acre of silicon. Looking at it another way, a
smaller area of silicon could now support as many transistors as
before, allowing the total circuit to be smaller and cheaper. That's
Moore's Law: We either get more power for the same money, or the same
power for less money, and it's been this way for well over 30 years
with no end in sight. For makers of computers, the effect is that their
inventory is always going down in value. In that way, personal
computers are like ice: Left unsold, their value eventually evaporates.



Moore's Law has generally been applied to hardware, not software or
services -- until now. We are about to see Moore's Law applied to
communication services of all types, with the result that phone
service, for example, is about to get a lot cheaper. 

The key to tying a service to Moore's Law is how much that service is
reliant on underlying chip technology. The more you can replace
service workers with chips, the more closely-tied that service will be
to the underlying value of the chips used to make it happen. Eliminate
people entirely, and even the most complicated service begins to look
more like a product. That's what generally seems to be happening with
sending bits of data over a telephone line. 

For the most part, the cost of telephone service has been dropping for
years. Corrected for inflation, today's $0.35 call from a payphone is
cheaper than the nickel local call made in 1958. Local phone service
has generally cost the same as long as people can remember, which
means that it, too, has gone down in real cost corrected for
inflation. And the price of long distance service has dropped in
absolute terms following the breakup of the Bell System in the early
1980s. What we pay for long distance calls today is significantly less
that what we paid 10 years ago. But for all this general softening of
prices, the downward slope of the price line has been shallow compared
to Moore's Law -- until now. 

Suddenly, we are in the world of dime-per-minute long distance.
America Online has lately been pounding me over the head with offers
of nine cent per minute long distance. Well, it is only going to get
better (or worse, depending on whether you are buying or selling). If
the average cost of long distance is now 10 cents per minute, and
Moore's Law is finally coming into effect, then by the end of the
decade, a minute of long distance should cost five cents. By 2002 the
price should be down to 2.5 cents, and by 2004 it should be getting
close to one cent per minute. Sounds right to me. 

It's not just long distance that will go down in price, but all
communication services. Long distance is just an easy example, but the
same thing will happen to your Internet service costs despite the
momentary upblip from AOL. We can trace this precipitous price drop to
two things -- a drop in the real cost of providing such services, and
to increased competition. 

   
New types of optical fiber and different ways of encoding signals on
that fiber are resulting in an explosion of backbone bandwidth. It's
possible now to send many terrabits-per-second of data over a single
optical fiber. Though the switches can't yet keep up, it is very
possible to send traffic equal to every simultaneous phone call in
America over a single optical fiber. And since we have lots more than
one fiber connecting every city, the result is bandwidth to burn,
though not all the way into our homes -- not yet. 

Volume buyers of data services are seeing the effect first. Between
the time I ordered my DSL Internet connection and its installation,
the actual cost of the service dropped by half. T-1 connections, which
for regulatory reasons have generally stayed higher in price, are
being supplanted by cheaper DSL lines. For buyers, the long term
impact of all this is on their short term thinking. It just doesn't
pay to make any long commitments for communication services in an
environment where the price is dropping so quickly. 

While new types of fiber and wave division multiplexing are really
driving down the cost of communication services, what's getting the
most attention is voice-over-IP -- using Internet technology for the
telephone system. New companies like Quest and Williams have been
built apparently with the sole purpose of offering IP voice circuits
that cost less than a tenth of earlier technology. 

What's odd about this is that IP telephony is not necessarily good
telephony from the user's experience. The quality of an IP telephone
call just isn't that great. And for reasons that have more to do with
the laws of physics than those of economics, voice-over-IP isn't going
to get all that much better. So these new phone companies, while they
can easily drive down the cost of phone service, aren't doing much
about improving the quality of that service. But that certainly didn't
stop Wal-Mart, and it won't stop these IP phone efforts, either,
because for some consumers price means everything. But it's my
suspicion that these voice-over-IP companies are going to make most of
their money in the data business, not voice. 

So what does this mean if you are an investor or a traditional phone
company? On the surface, it looks like bad for AT&T, the Regional Bell
Operating Companies, and for any other well-established carriers with
older technology. But I am not at all sure I'd count out these players
for two very important reasons. First, never underestimate the power
of inertia. The new voice technologies will be rolled-out slower than
anyone expects because consumers don't move too quickly and local
phone companies have no incentive to move quickly. 

Second, these older companies are scared most of market saturation.
Once we all have a phone line and a fax line and a data line and a
cellular phone, won't we stop buying new telephone services? Worse
still, these companies can't think of a way to get us to spend more
time on the phone than we already are, so their revenue models show
inevitable declines. One RBOC I know has looked 10 years ahead and
sees the cost of long distance service at a tenth of a cent per
minute. But I know that both nature and Silicon Valley abhor a vacuum,
so I expect new communication services to appear that suck up that
available bandwidth. I don't think it is going to be a problem at all.


The phone companies, which aren't noted for being all that smart
anyway, are fixated on one particular view of Moore's Law. They see
their revenue for existing services dropping dangerously. But the
other view of Moore's Law says that for the same money we can do a lot
more work and that's where I think the market will go. People will
still pay the same amount per month for communication services. And
while they may not spend any more time making long distance calls, the
kind of communication services they will be tending to use will
require greater bandwidth. Maybe we're talking about videophones, I
don't know. My strong sense is that these new bandwidth-eating
applications will be in areas I haven't imagined and will make new
fortunes for new players. That's just the way it has always been here
in the Valley. 



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