<<The NicStic firm says it allows smokers to continue their nicotine
addiction without harming others with passive smoke or themselves by
inhaling toxic substances.>>


http://www.swissinfo.org/sen/swissinfo.html?siteSect=105&sid=5957330


New product could relight smokers' hopes

   July 21, 2005 1:54 PM

Swiss authorities have paved the way for the launch of what is being billed
as the first ever smokeless and tobacco-free cigarette.

The Swiss producer of NicStic hopes to win converts among smokers who have
been fighting a losing battle against the worldwide anti-tobacco lobby.

Swissmedic, the Swiss Agency for Therapeutic Products, has declared that
NicStic is not a medicinal product.

"Therefore no formal approval according to health legislation is required
for market introduction," Monique Helfer of Swissmedic told swissinfo.

"The fact that it is not a medicinal product excludes the possibility that
NicStic could be reimbursed by health insurance," she added.

Barring any other legal obstacles, Swissmedic's decision paves the way for
the launch of the smoke- and tobacco-free cigarette. The canton Zug-based
company hopes to put NicStic on the market by early next year.

The NicStic firm says it allows smokers to continue their nicotine
addiction without harming others with passive smoke or themselves by
inhaling toxic substances.

Addiction

However, the Swiss Institute for Alcohol and Drug Prevention is critical of
NicStic.

"Nicotine is what makes smoking addictive, and so this product changes
nothing," the institute's Janine Messerli told swissinfo.

She said she doubted whether the "plastic cigarette" would become a real
substitute for smokers.

Escape bans

The company says it wants to take advantage of the bans placed on smoking
in many countries.

Switzerland still has among the most liberal laws in Europe, allowing
smoking in many public places, but cantonal governments have been
introducing laws restricting where smokers can light up.

Swiss public transportation companies have said smoking will be banned on
all trains, buses and boat services by the end of the year.

NicStic claims that its product "emulates normal smoking by taking the form
of a normal cigarette", and will be "exempt from non-smoking regulations
and smoking bans, since it is absolutely smoke-free."

The cigarette-shaped device has a replaceable filter. A rechargeable
heating coil placed in the plastic cylinder of the NicStic heats up a
deposit of nicotine, which is drawn into the mouth like smoke from a
cigarette.


More information:  www.NicStic.ch





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