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Chris asked me
for my reference/link to the global survey I mentioned yesterday. After
reviewing my notes from a book tour lecture in May 2004, I discovered it was Morgan Stanley, not Goldman Sachs that
surveyed 602 multinationals, 2000-2003, finding that those with value-based
principles which include corporate social responsibility and/or sustainability
operating principles, performed 23.4% better than those operating on the
traditional ‘quick profit’ motive. From my rough notes of a book tour lecture by Jeffrey
Hollender* promoting his book, What Matters
Most; Businesses have
5 key reasons to reassess their corporate values: 1. the cost of doing the wrong thing. 75% of
assets are intangibles; must protect brand image. Eg. Chiquita 2. the speed of finding out how biz runs today
via technology argues for transparency 3. insurance companies require more than
annual reports to base financial risks 4. proxy statements. Eg. 80% of Gillette
stockholders voted against management 5.
holistic
view of investing pensions. Eg. Calpers, a $250B pension fund. See Angeles
interview in Forbes Jan 04…”wealth concentration/gap is declining for biz” 2000-2003: Morgan
Stanley studied 602 globals; the top 186 had the most value-based ethicals,
performed 23.4% better than those without value-based operating principles. §
Lynn
Charpaine: Value-Shift. §
Ecologist
magazine (insurance co’s know) In 2003, N&O
performed 43% better than traditional biz in all sectors. Employee loyalty
25-100% increase; Increased productivity earnings. Case studies 1.
Chiquita
today. Saved $100 M in 2003 by reducing toxic chemicals. Since filing for
bankruptcy, improved employee benefits and their bottom line. 2.
HP
backed recycling fees in Calif. as a brand protection 3.
Seventh
Generation is the 5th fastest growing company in VT.
* Hollender is
President of Seventh Generation, an organics household supply company which has
breached the chain supermarket barrier, now selling in major grocery stores and
Target. One interesting story I remember he told was that when they wanted to
sell unbleached disposable diapers, they had to get the paper processed in
Germany because there were no US plants that could process without bleaching. I
hope that has changed by now. What Matters Most: Resources
http://www.whatmattersmost.biz/ Seventh
Generation http://www.seventhgeneration.com/ Related The Future 500 http://www.future500.org/custom/27 Goldman Sachs
re: environmental and social issues http://www.banktrack.org/?show=news&id=34 Other These 4 are founders/advisors
to BALLE, Business Alliance for Local Living Economies and I’ve had the
pleasure of meeting each one. David Korten, When Corporations Rule the World and the
new one due May 2006 http://www.davidkorten.org/ Judy Wicks,
White Dog Café Enterprises, #9 on Inc’s 2004 Top 25 Entrepreneurs http://www.whitedog.com/judybio.html and http://www.inc.com/magazine/20040401/25wicks.html Michael Shuman
Going Local http://www.livinginportland.org/opening.htm
and http://www.thenation.com/directory/bios/michael_h_shuman
Stacy Mitchell:
Hometown Advantage/ New Rules
Project http://www.newrules.org/retail/ |
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