Lawry wrote.   The problems of Americans abroad is not the civilian traveler; it is US government policies. Civilian travelers can be given 'tips' on etiquette until they are blue in the face, and it won't amount to a spit in the wind as long as the neocons and fundies and their ilk are in the governmental driver's seat.

Meanwhile, Karen Hughes and the others behind this silly initiative might try reading THE UGLY AMERICAN, so that they at least have a clue about what it was about.

I agree.  This requires more than corporate citizens taking cotillion lessons. The Norman Rockwell wing of the administration should read some of the many books published that detail American foreign policy as The Ugly American.   Before anyone accuses me of ‘hating America’, let me say we can do better, and we must do better.     

 

I heard this book “gave cover” or imperative for these disgruntled generals to go public, although our military-based foreign policy is not relegated to one man, it is endemic in this administration like no other before it:

 

Cobra II by NYT’s former military reporter in Baghdad Michael Gordon and ret. Marine Lt. Gen. Bernard E. Trainor. The authors were interviewed Friday, March 17 and my guess is it flew off the shelves.  Cobra II refers to the Army’s code for the ‘drive to Baghdad”.  From the WaPost Book World review:

 

The book's core, however, centers not on Beltway deliberations but on the dash to Baghdad by the Army and the Marines. The authors do a fine job making one of the most lop-sided campaigns in memory interesting, but the surprises that the Americans encounter turn out to be even more compelling. Senior U.S. field commanders soon realize that their principal enemy is not the Iraqi army but irregular forces -- many of them foreigners -- employing guerrilla tactics. These are portents of the full-blown insurgency to come, but no one back in Washington proves capable of connecting the dots.

While U.S. soldiers and Marines shifted their focus on the fly, the Bush administration failed to recast its strategy for the postwar endgame. Consequently, once American forces seized Baghdad, U.S. troop deployments were curtailed and units were instructed to prepare for a rapid drawdown -- even while the Iraqi police and military forces that the administration expected to preserve order were being disbanded.

While Gordon and Trainor recount the misjudgments of many senior civilian and military leaders, Gen. Franks fares the worst. Many of his statements defy explanation, including his mystifying declaration that "I am not gratified by enough forces on the ground" and his fondness for terms like "functional componency" and "strategic exposure." The general's battlefield guidance is often, well, general; he tells his commanders to take "action on all fronts," which, as the authors note, is "no better than issuing no guidance at all." The authors conclude, scathingly, that Franks "never acknowledged the enemy he faced nor did he comprehend the nature of the war he was directing."

The senior military leadership in Washington comes off little better; they are depicted as a bunch of empty suits. Then chairman of the Joint Chiefs of Staff, Gen. Richard B. Myers, is portrayed as a reflexive team player incapable of expressing an independent view. The Army chief of staff at the time, Gen. Eric Shinseki, warned before the war that projected U.S. troop levels were too low to stabilize Iraq, but the authors report that he failed to press home his case once his views were dismissed by senior civilian leaders around Rumsfeld and his then-deputy, Paul Wolfowitz.

Unfortunately, the focus of Cobra II (which takes its title from the Army name for the drive to Baghdad) is limited by Gordon's experiences as a reporter embedded at the U.S.-dominated coalition's land command during the invasion. The book thus emphasizes ground combat; the "shock and awe" air campaign, for example, receives far less attention than it deserves. Moreover, while the book's subtitle claims to cover the occupation of Iraq, the narrative essentially ends in the summer of 2003. Finally, key policymakers such as Vice President Cheney and Rumsfeld declined the authors' requests for interviews; Franks offered only an hour. Thus the views of those at the center of the war were often not captured. Still, Cobra II stands as the best account of the war to date.

Publisher’s notes: “Unimpeachably sourcedhttp://www.randomhouse.com/pantheon/catalog/display.pperl?isbn=9780375422621

PBS Interview with the authors Critical Decisions http://www.pbs.org/newshour/bb/white_house/jan-june06/intel_3-17.html

 

NEXT: Overthrow: America’s century of regime change from Hawaii to Iraq  by Stephen Kinzer http://www.nytimes.com/2006/04/16/books/review/16lievan.html

 

Another recommendation is Arthur Schlesinger’s 2004 War and the American Presidency which address the historical roots of American unilateralism – “the common denominator of both isolationism and interventionism is precisely unilateralism” - but the critical issue is the permanent state of war sustained to justify the military industrial industry.  kwc

Subject: [Futurework] New Guide Tells Americans How To Behave Abroad

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/04/16/wtour16.xml&
sSheet=/news/2006/04/16/ixworld.html


'Speak softly, don't argue and slow down'

   By Philip Sherwell
   (Filed: 16/04/2006)

Loud and brash, in gawdy garb and baseball caps, more than three
million of them flock to our shores every year. Shuffling between
tourist sites or preparing to negotiate a business deal, they bemoan
the failings of the world outside the United States.

The reputation of the "Ugly American" abroad is not, however, just
some cruel stereotype, but - according to the American government
itself - worryingly accurate. Now, the State Department in Washington
has joined forces with American industry to plan an image make-over
by issuing guides for Americans travelling overseas on how to behave.

Under a programme starting next month, several leading US companies
will give employees heading abroad a "World Citizens Guide" featuring
16 etiquette tips on how they can help improve America's battered
international image.

Business for Diplomatic Action (BDA), a non-profit group funded by
big American companies, has also met Karen Hughes, the head of public
diplomacy at the State Department, to discuss issuing the guide with
every new US passport. The goal is to create an army of civilian
ambassadors.

The guide offers a series of "simple suggestions" under the slogan,
"Help your country while you travel for your company". The advice
targets a series of common American traits and includes:

* Think as big as you like but talk and act smaller. (In many
countries, any form of boasting is considered very rude. Talking
about wealth, power or status - corporate or personal - can create
resentment.)

* Listen at least as much as you talk. (By all means, talk about
America and your life in our country. But also ask people you're
visiting about themselves and their way of life.)

* Save the lectures for your kids. (Whatever your subject of
discussion, let it be a discussion not a lecture. Justified or not,
the US is seen as imposing its will on the world.)

* Think a little locally. (Try to find a few topics that are
important in the local popular culture. Remember, most people in the
world have little or no interest in the World Series or the Super
Bowl. What we call "soccer" is football everywhere else. And it's the
most popular sport on the planet.)

* Slow down. (We talk fast, eat fast, move fast, live fast. Many
cultures do not.)

* Speak lower and slower. (A loud voice is often perceived as
bragging. A fast talker can be seen as aggressive and threatening.)

* Your religion is your religion and not necessarily theirs.
(Religion is usually considered deeply personal, not a subject for
public discussions.)

* If you talk politics, talk - don't argue. (Steer clear of arguments
about American politics, even if someone is attacking US politicians
or policies. Agree to disagree.)

Keith Reinhard, one of New York's top advertising executives, who
heads BDA, said: "Surveys consistently show that Americans are viewed
as arrogant, insensitive, over-materialistic and ignorant about local
values. That, in short, is the image of the Ugly American abroad and
we want to change it."

The guide also offers tips on the dangers of dressing too casually,
the pluses of learning a few words of the local language, use of hand
gestures and even map-reading.

Of course, US foreign policy - and perceptions of it - currently has
the biggest impact on the image of Americans abroad. President George
W Bush recognised this when he appointed Ms Hughes, a close
confidante, to head the country's public diplomacy push. But Mr
Reinhard and his colleagues are convinced that individual Americans
can also make a difference.

They also want to highlight the positives in foreigners' impression
of the US as a land of opportunity, freedom, diversity and "can-do
spirit" by boosting business and domestic travel to America.

"In many parts of the world, America is not getting the benefit of
the doubt right now. People prefer to dump on us instead. But for
many people, corporate America is their main point of contact, and
that's where we come in."

Business for Diplomatic Action, which was formed in 2004, has already
distributed 200,000 -passport-sized guides tailored to college
students going abroad.

The group's next target is to raise funding for a colourful pictorial
World Citizen's Guide For Kids for children on school or youth group
trips. However, a spokesman for the National Tourism Agency for
Britain said last night: "Americans have a certain reputation which,
for the majority, is undeserved. These guidelines sound like good
common sense but they're not something the majority of our American
visitors need. As tourists, they're out to enjoy themselves and have
a good time. We continue to welcome them."
______________________________________________________________
"The American way of life is not negotiable." --George W. Bush
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