|
Lawry, What gives you reason to suppose that eating
McDonald's food gives you cancer or diabetes. I suppose the hamburger is beef, lettuce, tomato,
maybe cheese, in a bun. Seems innocuous to me. The only outside comment I remember is from Consumer
Reports which said the meat was good but you don’t get much – I believe
3 oz if you are inclined to trust my memory. So, from where comes the cancer and diabetes? People do go back to McDonalds again and again by the
millions. That’s why they don’t go out of business. Is that what bothers you? Harry ********************************* 818 352-4141 ********************************* >-----Original Message----- >From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] >On Behalf Of Lawrence de Bivort >Sent: Saturday, April 29, 2006 7:01 AM >To: 'Brad McCormick, Ed.D.' >Cc: 'FUTUREWORK (E-mail)' >Subject: RE: [Futurework] Advertising and more > >Brad, can you tie the linguistic origins of 'propaganda' more closely to the >Catholic church? I didn't see the connection in your reference below to >saints, etc. > >Re.: McDonalds: don't worry about the health aspects of McDonalds. Harry has >assured us that after one of their customers has developed cancer or >diabetes or whatever, he will simply not go back and McDs will go out of >business. See, the free market DOES work. > >Cheers, >Lawry > >-----Original Message----- >From: [EMAIL PROTECTED] >[mailto:[EMAIL PROTECTED] On Behalf Of Brad McCormick, >Ed.D. >Sent: Saturday, April 29, 2006 9:40 AM >To: >Cc: 'FUTUREWORK (E-mail)' >Subject: Re: [Futurework] Advertising and more > >Lawrence de Bivort wrote: >> I would expand the notion of advertising into the cultural, non-commercial >> realm. Political parties, religious organizations, NGOs, professional >sports >> organizations, etc. are all advertising their products or agendas. > >I believe advertising was invented in the Middle Ages by the Roman >Catholic Church, >whence the word "propaganda": The crafting of the stories of saints to >promote >patronage of their churches, e.g., pilgrimages, etc. I don't think this was >necessarily fabrication of wilful falsehoods, but it was aimed at >getting more >people to come to churches where a particular saint's relics were >preserved, etc., >so obviously the appealing aspects of the particular saint were emphasized. > >Probably something similar goes on today. I would imagine a lot of >McDonald's advertising people think only about how good the food tastes and >diabetes [sugar] and prostate cancer [fats] never enter their consciousness >[remember, in a previous posting I talked about information...]. Of course >there are other ad men who are also con men, who propagate lies to >manipulate "people" from whatever motivations, but I think often this >stuff can be explained by the fundamental structure of human >consciousness which, by focally attending to one thing, attends only >peripherally to some other things and also entails other things to be >entirely obfuscated as if they did not exist. > >> And >> people are pretty naked before these things. We have developed some >> protection against obviously commercial advertising because it is easy to >> suspect the motives of those and (sort of) dismiss their claims, but the >> others have managed to cloak themselves in an altruistic shroud and >people, >> I think, tend to accept their messages more at face value. >> >My question is, how "naked" is the person who grew up being allowed to >see that his own parents and teachers were often wrong, and who were >not childreared out of their autochthonous feelings and responses to their >experience? > >Of course, even if my "innate ability to judge clearly' hypothesis is >correct, >Insofar as the person does not know such disciplines as organic chemistry, >and insofar as they are the object of the machinations of a Great Deceiver, >they cannot make judgments which a person with the relevant >technical knowledge and overarching social perspective is able to make. >Not all deception is what I have termed: "the peremptory discourse of >petty power". > >As for those who "cloak themselves in an altruistic shroud", I wouldn't >trust >Mother Theresa or Rev. Jessie Jackson any more than I trust George W Bush >or Donald Rumsfeld. > >http://www.users.cloud9.net/~bradmcc/IHS.html > >\brad mccormick > >> How many people have swallowed the Heaven/Hell myth, for example? That >> saying a prayer may be heard by God? That American-style electoral >democracy >> is the 'best' form of governance? That micro-economic self-interest and >its >> free-_expression_ is the best way of conducting an economy and ensuring >> individual happiness? That breast cancer is the number one health danger >> faced by women? That famine can be met by shipping food? Etc, etc. >> >> Cheers, >> Lawry >> >> -----Original Message----- >> From: [EMAIL PROTECTED] >> [mailto:[EMAIL PROTECTED] On Behalf Of Cordell, Arthur: >> ECOM >> Sent: Thursday, April 27, 2006 9:23 PM >> To: FUTUREWORK (E-mail) >> Subject: [Futurework] Advertising and more >> >> >> >> Following is from the NEW SCIENTIST web newsletter. >> >> >> 29 April 2006 >> NewScientist.com news service >> Alison Motluk >> >> IT WAS a stunt that launched a thousand conspiracy >> theories. >> 1957 that he could get movie-goers to "drink >> Coca-Cola" and "eat popcorn" by flashing those >> messages on the screen for such a short time that >> viewers were unaware of it. People were outraged, and >> the practice was banned in the >> US. >> >> Vicary later admitted that his study was fabricated, >> and scientists through the years who have tried to >> replicate it have largely failed. But now researchers >> have shown that if the conditions are right, >> subliminal advertising to promote a brand can be made >> to work. >> >> Johan Karremans at the >> >> could subliminally induce volunteers to favour a >> particular brand of drink, Lipton Ice. For comparison, >> they chose a brand of mineral water called Spa Rood, >> as it was deemed to be as well known as Lipton Ice and >> equally thirst-quenching. >> >> The researchers asked 61 volunteers to perform a >> nonsense task - counting how many times a string of >> capital Bs was infiltrated by a lower-case b as they >> flashed up on a screen. The B strings appeared for 300 >> milliseconds each, and before them, a string of Xs >> always appeared, flanking a 23-millisecond subliminal >> message. For the experimental group, the message was >> "Lipton Ice". Controls saw "Nipeic Tol". >> >> When the volunteers had completed this task, they were >> asked to choose between Lipton Ice and Spa Rood by >> clicking one of two keys - though they were told this >> was part of a separate study. They were also asked how >> likely they would be to order either of these drinks >> if they were sitting on a terrace, and to rate how >> thirsty they were. Volunteers who rated themselves as >> thirsty were more likely to choose Lipton Ice, but >> only if they had received the subliminal message. >> >> In a second study the researchers made half of their >> 105 volunteers thirsty by giving them a very salty >> candy before the task. As predicted, among the >> thirsty, subliminal messaging had an impact. Eighty >> per cent of thirsty volunteers who had been exposed to >> the Lipton Ice message chose that product, compared to >> only 20 per cent of the controls. >> >> The thirstier volunteers rated themselves to be, the >> more likely they were to choose Lipton Ice. Those who >> were not thirsty were only slightly more likely to >> pick the iced tea (Journal of Experimental Social >> Psychology, DOI: 10.1016/j.jesp.2005.12.2005). >> "Priming only works when the prime is goal-relevant," >> says Karremans. The researchers are now planning to >> study just how long-lasting these effects are. >> >> Meanwhile, advertisers have found alternative means of >> pushing their products. Earlier this month, the >> Archives of Pediatrics and Adolescent Medicine >> published a report showing that for each additional >> hour per day that a child watched television an >> average of one additional request was made for an >> advertised product. The effect of the commercials on >> children lasted up to 20 weeks. >> >> Close this window >> Printed on Thu Apr 27 22:27:36 BST 2006 >> >> _______________________________________________ >> Futurework mailing list >> http://fes.uwaterloo.ca/mailman/listinfo/futurework >> >> _______________________________________________ >> Futurework mailing list >> http://fes.uwaterloo.ca/mailman/listinfo/futurework >> >> > > >-- > Let your light so shine before men, > that they may see your good works.... (Matt 5:16) > > Prove all things; hold fast that which is good. (1 Thes 5:21) > ><![%THINK;[SGML+APL]]> Brad McCormick, Ed.D. / [EMAIL PROTECTED] >----------------------------------------------------------------- > Visit my website ==> http://www.users.cloud9.net/~bradmcc/ > >_______________________________________________ >Futurework mailing list >http://fes.uwaterloo.ca/mailman/listinfo/futurework > >_______________________________________________ >Futurework mailing list >http://fes.uwaterloo.ca/mailman/listinfo/futurework |
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