Harry Pollard wrote:

Brad and Chris,

Why do you care about advertising?


From a Despair comix cover (ca. 1972):

Spouse #1: "Let's see if there's anything good on TV tonite."

Spouse #2: "Why bother?"

"In the end", perhaps nothing mattters, not even -- pace Nietzsche --
"nothing" itself. Certainly my opinion as a citizen of
a free society that loves freedom -- certainly my opinion
does not matter [although my Yale classmate George W Bush's
opinion *does* mattter, see, e.g., how he has changed
Iraq from what it would otherwise have become in the past
6 years -- yes, GWB's opinions do matter, so he does
indeed have reason to bother].

Are you regularly swindled by advertisers? Haven’t you ever decided not to patronize someone who didn’t deliver?

Yes, but if I really value what they have to offer,
I go to them. (I know that's not the
way you meant it, but perhaps there's a point
to my wilful misinterpretation).

Ah, but you are going to say: Well, Brad, how
could you know they had anything you wanted unless
they advertised?

And there would be a point to that -- in moderation, e.g.,
simple B&W print ad in the NYT, or a simple ascii
email message.... But there is also "word of mouth" and
other non-advertising ways of finding out about something.

\brad mccormick


I find advertising useful. I’m surprised you don’t.

Harry

*********************************

Henry George School of Los Angeles

Box 655 Tujunga CA 91042

818 352-4141

*********************************

>-----Original Message-----

>From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]

>On Behalf Of Brad McCormick, Ed.D.

>Sent: Friday, April 28, 2006 2:13 PM

>To: Christoph Reuss

>Cc: [email protected]

>Subject: Re: [Futurework] Advertising and more

>

>Christoph Reuss wrote:

>>> I'd push the argument even a bit further: the ubiquity of advertising

>>> teaches by example that self-celebration, exaggeration, deceit, and

>>> self-promotion are OK. Is it any surprise that ordinary people too often

>>> reflect these values, and continue to do so if they come to prominence.

>>> Professional athletes self-celebrate their smallest accomplishments on the

>>> field, and presidents employ spin instead of policy.

>>>

>>

>> This is the logical outcome as long as predators are in charge.

>> Those who call the shots make the rules of the game.

>> The propaganda has to be debunked, then the people will see that

>> the emperor has no clothes. Naked emperors have no authority left.

>>

>[snip]

>

>I think we would need to anticipate a *transition period* during which

>those persons -- almost all of us -- who were childreared into

>the old regime would act dysfunctionally, including continuing to

>childrear their children in the old ways. I like to think of

>psychoanalysis as a *transitional* discipline: Needed to help

>the crippled, in the old regime, to survive, and, in a new regime,

>to help them cease to be self-destructive ("no pain, no gain",

>"things shouldn't be too easy for people", "if you never experienced

>bad things you couldn't appreciate the good things"...).

>

>It's not simple. --Unless one believes in the indestructibility of

>the innate goodness of the proletariat (the post-industrial return of Martin

>Guerre...), or some such....

>

>\brad mccormick

>

>--

> Let your light so shine before men,

> that they may see your good works.... (Matt 5:16)

>

> Prove all things; hold fast that which is good. (1 Thes 5:21)

>

><![%THINK;[SGML+APL]]> Brad McCormick, Ed.D. / [EMAIL PROTECTED]

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> Visit my website ==> http://www.users.cloud9.net/~bradmcc/

>

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--
 Let your light so shine before men,
             that they may see your good works.... (Matt 5:16)

 Prove all things; hold fast that which is good. (1 Thes 5:21)

<![%THINK;[SGML+APL]]> Brad McCormick, Ed.D. / [EMAIL PROTECTED]
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