Brad McCormick wrote: > Ah, but you are going to say: Well, Brad, how > could you know they had anything you wanted unless > they advertised? > > And there would be a point to that -- in moderation, e.g., > simple B&W print ad in the NYT, or a simple ascii > email message.... But there is also "word of mouth" and > other non-advertising ways of finding out about something.
Today's excessive advertising avalanche is _counter-productive_ for making sensible new products known -- this would drown in the avalanche of much more aggressive ads for BAD products. >From experience I must say that this even applies to the non-commercial (NGO) domain, where a sensible, modest information is ignored by people because they have been misprogrammed by advertising -- "if the 'provider' doesn't have money for a bold 4-color brochure on expensive paper, it must be an unsuccessful provider with nothing important to say!" THIS is how the "market forces are working"... Chris _______________________________________________ Futurework mailing list [email protected] http://fes.uwaterloo.ca/mailman/listinfo/futurework
