A NEW and IMPROVED observation, just for you and other SMART people!!! I wish that were true, Arthur. But for too many people, it is sufficient to print in big letters the word "NEW!" and change the design of the box. The cost to the manufacturer is almost zero, and the consumer is given a small if misleading buzz, but it is often sufficient to get them to buy.
CHEERS! Lawry!!!! -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Cordell, Arthur: ECOM Sent: Monday, May 01, 2006 10:23 AM To: Christoph Reuss; [email protected] Subject: RE: [Futurework] Advertising and more The advertising avalanche is taking place because most "new" products are not new at all but are really changed versions of existing products. Need a lot of advertising hype to make consumers think that "new" is new. Arthur -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Behalf Of Christoph Reuss Sent: Sunday, April 30, 2006 9:23 AM To: [email protected] Subject: Re: [Futurework] Advertising and more Brad McCormick wrote: > Ah, but you are going to say: Well, Brad, how > could you know they had anything you wanted unless > they advertised? > > And there would be a point to that -- in moderation, e.g., > simple B&W print ad in the NYT, or a simple ascii > email message.... But there is also "word of mouth" and > other non-advertising ways of finding out about something. Today's excessive advertising avalanche is _counter-productive_ for making sensible new products known -- this would drown in the avalanche of much more aggressive ads for BAD products. >From experience I must say that this even applies to the non-commercial (NGO) domain, where a sensible, modest information is ignored by people because they have been misprogrammed by advertising -- "if the 'provider' doesn't have money for a bold 4-color brochure on expensive paper, it must be an unsuccessful provider with nothing important to say!" THIS is how the "market forces are working"... Chris _______________________________________________ Futurework mailing list [email protected] http://fes.uwaterloo.ca/mailman/listinfo/futurework _______________________________________________ Futurework mailing list [email protected] http://fes.uwaterloo.ca/mailman/listinfo/futurework _______________________________________________ Futurework mailing list [email protected] http://fes.uwaterloo.ca/mailman/listinfo/futurework
