Cordell, Arthur: ECOM wrote:
The advertising avalanche is taking place because most "new" products are not
new at all but are really changed versions of existing products.
Need a lot of advertising hype to make consumers think that "new" is new.
Certainly annual model year changes of American automobiles in the 50s
thru ??? were/are
good examples of this. But that's not really fair: Around 1958, cars
started having
4 instead of 2 headlights -- Who dare say that was not a great leap
forward, technologically,
which greatly enhanced Americans' quality of life?
\brad mccormick
Arthur
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] Behalf Of Christoph Reuss
Sent: Sunday, April 30, 2006 9:23 AM
To: [email protected]
Subject: Re: [Futurework] Advertising and more
Brad McCormick wrote:
Ah, but you are going to say: Well, Brad, how
could you know they had anything you wanted unless
they advertised?
And there would be a point to that -- in moderation, e.g.,
simple B&W print ad in the NYT, or a simple ascii
email message.... But there is also "word of mouth" and
other non-advertising ways of finding out about something.
Today's excessive advertising avalanche is _counter-productive_
for making sensible new products known -- this would drown in
the avalanche of much more aggressive ads for BAD products.
>From experience I must say that this even applies to the
non-commercial (NGO) domain, where a sensible, modest information
is ignored by people because they have been misprogrammed by
advertising -- "if the 'provider' doesn't have money for a
bold 4-color brochure on expensive paper, it must be an
unsuccessful provider with nothing important to say!"
THIS is how the "market forces are working"...
Chris
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--
Let your light so shine before men,
that they may see your good works.... (Matt 5:16)
Prove all things; hold fast that which is good. (1 Thes 5:21)
<![%THINK;[SGML+APL]]> Brad McCormick, Ed.D. / [EMAIL PROTECTED]
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