Once - unless the customer really wants it. ********************************* Henry George School of Los Angeles Box 655 Tujunga CA 91042 818 352-4141 *********************************
>-----Original Message----- >From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] >On Behalf Of Lawrence de Bivort >Sent: Monday, May 01, 2006 7:38 AM >To: [email protected] >Subject: RE: [Futurework] Advertising and more > >A NEW and IMPROVED observation, just for you and other SMART people!!! > >I wish that were true, Arthur. But for too many people, it is sufficient to >print in big letters the word "NEW!" and change the design of the box. The >cost to the manufacturer is almost zero, and the consumer is given a small >if misleading buzz, but it is often sufficient to get them to buy. > >CHEERS! > >Lawry!!!! > > > >-----Original Message----- >From: [EMAIL PROTECTED] >[mailto:[EMAIL PROTECTED] On Behalf Of Cordell, Arthur: >ECOM >Sent: Monday, May 01, 2006 10:23 AM >To: Christoph Reuss; [email protected] >Subject: RE: [Futurework] Advertising and more > >The advertising avalanche is taking place because most "new" products are >not new at all but are really changed versions of existing products. > >Need a lot of advertising hype to make consumers think that "new" is new. > >Arthur > >-----Original Message----- >From: [EMAIL PROTECTED] >[mailto:[EMAIL PROTECTED] Behalf Of Christoph Reuss >Sent: Sunday, April 30, 2006 9:23 AM >To: [email protected] >Subject: Re: [Futurework] Advertising and more > > >Brad McCormick wrote: >> Ah, but you are going to say: Well, Brad, how >> could you know they had anything you wanted unless >> they advertised? >> >> And there would be a point to that -- in moderation, e.g., >> simple B&W print ad in the NYT, or a simple ascii >> email message.... But there is also "word of mouth" and >> other non-advertising ways of finding out about something. > >Today's excessive advertising avalanche is _counter-productive_ >for making sensible new products known -- this would drown in >the avalanche of much more aggressive ads for BAD products. > >>From experience I must say that this even applies to the >non-commercial (NGO) domain, where a sensible, modest information >is ignored by people because they have been misprogrammed by >advertising -- "if the 'provider' doesn't have money for a >bold 4-color brochure on expensive paper, it must be an >unsuccessful provider with nothing important to say!" > >THIS is how the "market forces are working"... > >Chris > > > >_______________________________________________ >Futurework mailing list >[email protected] >http://fes.uwaterloo.ca/mailman/listinfo/futurework > >_______________________________________________ >Futurework mailing list >[email protected] >http://fes.uwaterloo.ca/mailman/listinfo/futurework > >_______________________________________________ >Futurework mailing list >[email protected] >http://fes.uwaterloo.ca/mailman/listinfo/futurework _______________________________________________ Futurework mailing list [email protected] http://fes.uwaterloo.ca/mailman/listinfo/futurework
