And I assume that advertisements and marketing will, if not already, reflect
these trends.  Thoughts, anyone? kwc

51% of women living alone: “For what experts say is probably the first time,
more American women are living without a husband than with one, according to
a New York Times analysis of census results. In 2005, 51% of women said they
were living without a spouse, up from 35% in 1950 and 49% in 2000.

Coupled with the fact that in 2005 married couples became a minority of all
American households for the first time, the trend could ultimately shape
social and workplace policies, including the ways government and employers
distribute benefits.

Several factors are driving the statistical shift. At one end of the age
spectrum, women are marrying later or living with unmarried partners more
often and for longer periods. At the other end, women are living longer as
widows and, after a divorce, are more likely than men to delay remarriage,
sometimes delighting in their newfound freedom.
In addition, marriage rates among black women remain low. Only about 30% of
black women are living with a spouse, according to the Census Bureau
<http://topics.nytimes.com/top/reference/timestopics/organizations/c/census_
bureau/index.html?inline=nyt-org> , compared with about 49% of Hispanic
women, 55% of non-Hispanic white women and more than 60% of Asian women.
In a relatively small number of cases, the living arrangement is temporary,
because the husbands are working out of town, are in the military or are
institutionalized. But while most women eventually marry, the larger trend
is unmistakable.
“This is yet another of the inexorable signs that there is no going back to
a world where we can assume that marriage is the main institution that
organizes people’s lives,” said Prof. Stephanie Coontz, director of public
education for the Council on Contemporary Families, a nonprofit research
group. “Most of these women will marry, or have married. But on average,
Americans now spend half their adult lives outside marriage.”
Professor Coontz said this was probably unprecedented with the possible
exception of major wartime mobilizations and when black couples were
separated during slavery.
William H. Frey, a demographer with the Brookings Institution
<http://topics.nytimes.com/top/reference/timestopics/organizations/b/brookin
gs_institution/index.html?inline=nyt-org> , a research group in Washington,
described the shift as “a clear tipping point, reflecting the culmination of
post-1960 trends associated with greater independence and more flexible
lifestyles for women.”
“For better or worse, women are less dependent on men or the institution of
marriage,” Dr. Frey said. “Younger women understand this better, and are
preparing to live longer parts of their lives alone or with nonmarried
partners. For many older boomer and senior women, the institution of
marriage did not hold the promise they might have hoped for, growing up in
an ‘Ozzie and Harriet’ era.”
Emily Zuzik, a 32-year-old musician and model who lives in the East Village
of Manhattan, said she was not surprised by the trend. “A lot of my friends
are divorced or single or living alone,” Ms. Zuzik said. “I know a lot of
people in their 30s who have roommates.”  Ms. Zuzik has lived with a
boyfriend twice, once in California where the couple registered as domestic
partners to qualify for his health insurance plan. “I don’t plan to live
with anyone else again until I am married,” she said, “and I may opt to keep
a place of my own even then.”
Linda Barth, a 56-year-old magazine editor in Houston who has never married,
said, “I used to divide my women friends into single friends and married
friends. Now that doesn’t seem to be an issue.”
Sheila Jamison, who also lives in the East Village and works for a media
company, is 45 and single. She says her family believes she would have had a
better chance of finding a husband had she attended a historically black
college instead of Duke.  “Considering all the weddings I attended in the ’
80s that have ended so very, very badly, I consider myself straight up
lucky,” Ms. Jamison said. “I have not sworn off marriage, but if I do wed,
it will be to have a companion with whom I can travel and play parlor games
in my old age.”
Carol Crenshaw, 57, of Roswell, Ga., was divorced in 2005 after 33 years and
says she is in no hurry to marry again. “I’m in a place in my life where I’m
comfortable,” said Ms. Crenshaw, who has two grown sons. “I can do what I
want, when I want, with whom I want. I was a wife and a mother. I don’t feel
like I need to do that again.”
Similarly, Shelley Fidler, 59, a public policy adviser at a law firm, has
sworn off marriage. She moved from rural Virginia to the vibrant Adams
Morgan neighborhood of Washington, D.C., when her 30-year marriage ended.
“The benefits were completely unforeseen for me,” Ms. Fidler said, “the free
time, the amount of time I get to spend with friends, the time I have alone,
which I value tremendously, the flexibility in terms of work, travel and
cultural events.”
Among the more than 117 million women over the age of 15, according to the
marital status category in the Census Bureau’s latest American Community
Survey, 63 million are married. Of those, 3.1 million are legally separated
and 2.4 million said their husbands were not living at home for one reason
or another. That brings the number of American women actually living with a
spouse to 57.5 million, compared with the 59.9 million who are single or
whose husbands were not living at home when the survey was taken in 2005.
Some of those situations, which the census identifies as “spouse absent” and
“other,” are temporary, and, of course, even some people who describe
themselves as separated eventually reunite with their spouses. Over all, a
larger share of men are married and living with their spouse — about 53%
compared with 49% among women.
“Since women continue to outlive men, they have reached the nonmarital
tipping point — more nonmarried than married,” Dr. Frey said. “This suggests
that most girls growing up today can look forward to spending more of their
lives outside of a traditional marriage.”
Pamela J. Smock, a researcher at the University of Michigan Population
Studies Center, agreed, saying that “changing patterns of courtship,
marriage, and that we are living longer lives all play a role.”  “Men also
remarry more quickly than women after a divorce,” Ms. Smock added, “and both
are increasingly likely to cohabit rather than remarry after a divorce.”
The proportion of married people, especially among younger age groups, has
been declining for decades. Between 1950 and 2000, the share of women
15-to-24 who were married plummeted to 16%, from 42%. Among
25-to-34-year-olds, the proportion dropped to 58%, from 82%.
“Although we can help people ‘do’ marriage better, it is simply delusional
to construct social policy or make personal life decisions on the basis that
you can count on people spending most of their adult lives in marriage,”
said Professor Coontz, the author of “Marriage, a History: How Love
Conquered Marriage.”
Besse Gardner, 24, said she and her boyfriend met as college freshmen and
started living together last April “for all the wrong reasons” — they found
a great apartment on the beach in Los Angeles. “We do not see living
together as an end or even for the rest of our lives — it’s just fun right
now,” Ms. Gardner said. “My roommate is someone I’d be thrilled to marry one
day, but it just doesn’t make sense right now.”
Ms. Crenshaw said that some of the women in her support group for divorced
women were miserable, but that she was surprised how happy she was to be
single again. “That’s not how I grew up,” she said. “That’s not how society
thinks. It’s a marriage culture.”
Elissa B. Terris, 59, of Marietta, Ga., divorced in 2005 after being married
for 34 years and raising a daughter, who is now an adult. “A gentleman asked
me to marry him and I said no,” she recalled. “I told him, ‘I’m just
beginning to fly again, I’m just beginning to be me. Don’t take that away.
 ”
“Marriage kind of aged me because there weren’t options,” Ms. Terris said.
“There was only one way to go. Now I have choices. One night I slept on the
other side of the bed, and I thought, I like this side.”
She said she was returning to college to get a master’s degree (her former
husband “didn’t want me to do that because I was more educated than he
 was”), had taken photography classes and was auditioning for a play. “Once
you go through something you think will kill you and it doesn’t,” she said,
“every day is like a present.”
Ariel Sabar, Brenda Goodman and Maureen Balleza contributed reporting.
http://www.nytimes.com/2007/01/16/us/16census.html
<http://www.nytimes.com/2007/01/16/us/16census.html>

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