http://www.nytimes.com/2010/06/19/world/asia/19iht-currents.html?pagewanted=1&emc=eta1

excerpt:

Motivation 3.0, then, takes humans as Mr. Pink believes we actually are: 
as rational optimizers, to be sure, but ones also motivated by the 
desire for autonomy over a task, for the mastery of a craft and for a 
sense of purpose.

Will workplaces of the future harness these desires, or will work remain 
something for which a worker must be “compensated,” rather as one is 
compensated for an injury? The world is already divided, as Mr. Pink 
notes, between old-style workplaces that require workers to check their 
sentiments at the door and new-age ones that seek to make use of them.

The British philosopher Theodore Zeldin, who studies the future of work, 
said in an e-mail message, “The distinction is between those who are two 
different people at work and in their private lives, playing roles 
borrowed from others, and those for whom the mainspring of their being 
is the search for more honest relations between individuals.”


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