Despite what the politicians hope for, there can be no orderly march out of the present economic recession of Western advanced countries. There is no chain of brand-new products stretching ahead of the ordinary consumer as there always was from about 1780 to 1980. During that period, every wage-earning individual had in mind at least one new consumer good (or service) to aim (and save) for, which, when gained, would raise the customer's social status one more notch.

"Keeping up with the Joneses" may be a trite way of expressing this but this has been the fundamental motivation for economic growth. This has been the working method by which most members of the public -- except criminals who take short cuts -- have, by and large, been kept sweet and orderly.

The first (and pretty well the only) prophet of the present dilemma was Professor Fred Hirsch, the brilliant Warwick University economist who died aged 46 in 1978 after a long illness, only two years after completing his great work Social Limits to Growth. His thesis was that the availability of desirable goods and services doesn't stretch ahead in a straight-line fashion but starts to curve upwards -- and increasingly steeply, too.

In short, the privileged part of the population enjoy goods, services and experiences which are limited by their very nature (and the limited size of the planet). These, more often than not, concern living and working in beautiful locations. They are not available to the majority of the population, even in so-called advanced countries. Very little further social advancement is available to the ordinary income-earner once his house is stuffed with the latest fashionable versions of 'standard' possessions and his time is fully occupied in earning and enjoying them.

But, as Fred Hirsch says at the end of his book, he doesn't "offer an operational blueprint" to politicians. His early death was a double tragedy. It not only cut short his own further thinking about his thesis but also deprived him of the many immense discoveries of the genetic sciences which have only burgeoned in the last two decades. The powerful social implications of two of these are only just working their way through evolutionary biology, never mind the general population or politicians.

The first is that evolution principally proceeds not from 'general' survival-of-the-fittest but from the female choice of the characteristics of male partners. The second is that females choose males from as high a social status as she's capable of enticing in order to maximise the economic future of herself and her children.

This social and evolutionary steam-roller has economic and political repercussions. If social aspirations in the future are to become orderly from the least able to the most, then advanced country populations had better become very much smaller than they are now and develop entirely different production systems than those that are now based predominantly on the large-scale use of fossil-fuel energy and automation. If politicians want to maintain any semblance of stability then they are going to have to think in terms of much smaller governmental groupings in which social status will be determined more by personal character and reputation than by the exclusive personal possession of the best economic goods.

The unconscious wisdom of ordinary people in advanced countries is already leading the way by deciding to drastically reduce the number of children they produce and thus, within a century, start to slim down their populations enormously (and, undoubtedly, increasingly restricting immigration -- which is already starting in a serious way).

What remains then are new production systems to take over in a century or two when fossil fuels are too expensive to exploit any longer. Fortunately we have the beginnings of this technology already -- the development of DNA 'machine tools' fed directly by sunlight.

But between now and then a very great deal of new education and re-education (on the part of politicians particularly) will have to take place. This, as always between new economic eras, will not be an orderly process.

Keith

Keith Hudson, Saltford, England  
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