"And you need not go further than one of our stores on midnight at the end
of the month. And it's real interesting to watch, about 11 p.m. Customers
start to come in and shop, fill their grocery basket with basic items --
baby formula, milk, bread, eggs -- and continue to shop and mill about the
store until midnight, when government benefit cards (electronic) get
activated and then the check-out starts. And our sales for those first few
hours on the first of the month are substantially and significantly higher.
"And if you really think about it, the only reason someone gets out in the
middle of the night and buys baby formula is that they need it, and they've
been waiting for it. Otherwise we are open 24 hours -- come at 5 a.m., come
at 7 a.m, come at 10 a.m. But if you are there at midnight, you are there
for a reason." [Bill Simon, CEO of Wal-Mart's US business, speaking at a
Goldman Sachs Conference, October 2010]
Keith Hudson, Saltford, England
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