The end of it all or the end of it all...
 
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Sid Shniad
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Subject: The End of Free-Trade Globalization


http://www.thenation.com/article/155848/end-free-trade-globalization


The Nation
November 4, 2010

The End of Free-Trade Globalization 

William Greider 

The world economy is on the brink again, facing a crisis of epic dimensions
for reasons largely obscured by the inflamed politics of 2010. Against their
wishes, the United States and China have been drawn into an increasingly
nasty and dangerous fight over currencies and trade. American politicians,
especially desperate Democrats, have framed the conflict in familiar moral
terms-a melodrama of America wronged-and demand retaliation. Other nations,
sensing the risk of a larger breakdown, have begun to take protective
measures. Every man for himself. The center is not holding.

The political fray obscures the fact that the basic economic problem is
larger than any single nation and stalks the global trading system itself.
There is a huge hole in the world-a massive loss of demand. Think of the
trade wars as the largest producers fighting over an abrupt shortage of
buyers. Financial collapse and recession, with falling income, defaulting
debt and rising unemployment, made the hole. In other times, Washington
would have stepped in to impose policy solutions and create market demand as
the global system's buyer of last resort. This time, Goliath is gravely
weakened, both in economic strength and political authority.

The political push-pull zeroes in on China. Beijing is accused of playing
dirty, stealing jobs, production and wealth. Washington imposes a penalty
tariff on Chinese tires and tubular steel. Beijing pushes back with a tariff
on US poultry. President Obama once again urges China to stop manipulating
its currency to underprice Chinese exports and stymie US goods going the
other way. China once again blows off his request. United Steelworkers ups
the ante by filing a 5,800-page complaint detailing how China is scheming to
corner the global market in green technologies. Obama promptly orders an
investigation. "What do the Americans want?" asks the vice chair of
Beijing's National Development and Reform Commission. "Do they want fair
trade? Or an earnest dialogue?... I don't think they want any of this. I
think more likely, the Americans just want votes." He has a point. But so do
American politicians, who think China's hardball industrial strategy has had
something to do with America's anemic recovery. The House, divided on
everything else, voted 348-79 in September to authorize tariffs on nearly
all Chinese imports if Beijing does not relent in its currency game.

* * *

The US public seems to agree with the harsh stance. A Wall Street Journal
poll found that 53 percent (including 61 percent of Tea Party adherents)
think free-trade globalization has hurt the US economy. Only 17 percent
think it has helped. But the trouble with Americans claiming injured
innocence is that it blinds them to the complexities of the predicament. The
fact is, the United States and China, motivated by different but mutually
reinforcing reasons, collaborated to create the unbalanced trading system.
American multinationals eagerly sought access to China's market. The Chinese
wanted factories and the modern technologies needed to develop a first-class
industrial base. American companies agreed to the basic trade-off: China
would let them in to make and sell stuff, and they would share technology
and teach Chinese partners how it's done. Not coincidentally, US
corporations also gained enormous bargaining power over workers back home by
threatening to go abroad for cheaper labor if unions didn't give wage
concessions.

Washington blessed the deal. Both parties were convinced decades ago that
improving the fortunes of globalizing banks and businesses was in the broad
national interest. The Clinton administration capitulated to Chinese
negotiators in 2000, admitting China to the World Trade Organization while
giving up legal tools that could have controlled China's appetites.

Chinese officials understand, even if many Americans do not, that they are
essentially doing what the trading system has allowed or at least tolerated
from many others. Washington grumbled when Japan and then South Korea,
Taiwan and Singapore pursued similar development strategies. Arrogant US
policy-makers assumed that these rivals would eventually adopt the American
model and become more like us. They never really have.

The problem is that when a nation of 1.3 billion successfully advances along
this road, it blows out the lights. Decades ago, when Washington scolded
Japanese officials for violating free-trade orthodoxy, they bowed humbly and
made agreeable noises. The Chinese don't bother. They are unabashed because
they have always been much more up front about their intentions. In the
early 1990s Beijing published a series of directives for major industrial
sectors, describing precisely how the state intended to direct the rise of
its industrial base. China manipulates its currency-though so do other
governments when it serves their interests (indignant senators bash China
for depressing its currency, but Washington is doing the very same thing to
the dollar through the money spigots of the Federal Reserve). The Chinese
also know that Japan suffered years of depressed growth after Washington
pushed it into raising the value of its currency. China pirates US
intellectual property, and it suppresses wages to attract factories from the
United States and elsewhere. It lures major US multinationals by offering
tax breaks and subsidies-but it also compels the companies to share their
precious technologies with Chinese partners, who are always majority owners.

Which brings us to the present crisis. China's exports exploded toward the
end of the Clinton years and expanded even more ferociously under George W.
Bush. So did the offloading of US jobs and manufacturing. China's wave of
new competition crashed over every industrial economy, but disruptions were
most devastating for the United States. American trade deficits soared,
peaking at close to 6 percent of GDP in 2006. Imports from China dwarfed
exports in sector after sector, including many advanced technological goods
developed in America. The goods are often made by US companies, but not
here. The US economy has been buying more than it produces-a lot more-and
borrowing from foreign creditors, most heavily from China, to do so.

"I admire the Chinese for recognizing the world economy is still a jungle,
despite all of its legal trappings," says Alan Tonelson, a conservative
trade critic at the US Business and Industrial Council. "But here's the
problem. They don't seem to understand that unless the US economy recovers
its financial and economic health, the entire world will come crashing down.
The reason is, we won't be able to serve any longer as the import sponge
that buys from everyone else."

We have reached the endpoint of globalization as we have known it. It cannot
continue as before, because the United States is essentially tapped out.
Goliath has fallen and cannot get up. Who will lend a hand? Not China,
obviously, but also not Japan and the Asian Tigers, or the European nations.
All are dealing with their own problems. All but the smallest economies run
perennial trade surpluses with the United States. Giving up some of those
surpluses means surrendering some portion of domestic growth in order to
stabilize the system. No one wants to go first. This is a dangerous impasse,
the kind that can easily slip into a general unwinding-that is,
depression-if not resolved smartly. "The world is no longer in a common
foxhole...but in many different foxholes," observes economist Paul McCulley
of PIMCO, the world's largest bond house. Japan and South Korea devalue
their currencies to protect their exports (so has the United States). Brazil
puts limits on capital inflows to stop foreign money from destabilizing its
economy. Currency war is a surrogate for trade war, one of the few levers
governments can still manipulate unilaterally.

For Americans the most ominous development is that trade deficits, after
shrinking during the recession, are expanding rapidly again. That stands in
the way of recovery and helps explain why the federal stimulus of 2009 had
less punch than expected. The trap is illustrated by a few recent
statistics: the US economy expanded in the second quarter of 2010 by an
anemic annualized rate of 1.7 percent. During those same months, however,
the nation's trade deficit expanded by 3.5 percent. Do the arithmetic: the
US economy would have grown at a much healthier rate if it weren't for its
dependence on products made elsewhere. Yet getting different results will
take much more than currency adjustments. It means reforming the dynamics of
global trade and the US industrial structure, not just the bad habits of
American consumers.

* * *

President Obama, unlike his predecessors, understands the problem. He has
been trying for the past year to persuade foreign governments to cooperate,
with meager results so far. Obama told G-20 leaders in April 2009, "The
world has become accustomed to the United States being a voracious consumer
market and the engine that drives a lot of economic growth worldwide....
[But] if there's going to be renewed growth, it can't just be the United
States as the engine. Everybody is going to have to pick up the pace." At
the G-20 meeting this past June, the president was more explicit. "After
years of taking on too much debt," he said, "Americans cannot-and will
not-borrow and buy the world's way to lasting prosperity. No nation should
assume its path to prosperity is simply paved with exports to the United
States."

There's no easy road to peace. The target is not only China but some of
Washington's old friends, who run bloated surpluses at US expense. The Obama
administration pushed concrete measures at the meeting of finance ministers
in South Korea in October. Treasury Secretary Tim Geithner proposed a new
global rule that would require nations running trade surpluses to shrink
them to no more than 4 percent of GDP, presumably by buying more imports
from debtor countries, while debtor nations like the United States would
have to reduce deficits by the same amount, to less than 4 percent.

Geithner's strict numerical limits were not accepted, but his proposal
represents an important first step-a US administration coming to terms with
American weakness and stepping away from the free-trade dogma that led to
the crisis. The president recognizes the global nature of the problem. But I
expect he will be compelled to take a tougher step-acting unilaterally. He
will have to act for the United States in ways that get other nations,
especially China, to take him seriously. Washington could, for example,
declare a financial emergency, enacting legislation to put a ceiling on US
trade deficits and begin a gradual process of reducing them. That would be a
signal to exporting nations and multinational corporations that the good old
days are over. But shrinking the trade deficits, important as it will be, is
not sufficient. Washington must also change the rules for how American
business and finance operate. Only in America do multinationals get to
behave like free riders, with no strings attached. They harvest public money
as subsidies and investment capital, they are protected by US armed forces
and diplomacy, and they are rescued when they get into trouble. It is a
one-way relationship, and the American public knows it.

US corporations and banks remain free to move jobs and production whenever
and wherever corporate strategy dictates, regardless of the consequences for
the economy. Government can stop this by forcing them to serve the broader
national interest. This is not as radical as it may sound. Every other
leading industrial nation does it, one way or another. They impose limits on
corporate strategy, either in formally binding ways or through political and
cultural pressure, to ensure that good jobs and the best value-added
production remains at home.

Washington can accomplish this only through unilateral action, not
free-trade agreements. It has to rewrite trade law, tax law and policies on
workforce development and subsidy. Resistance will be fierce, given the
power and influence of big-name banks and corporations, but the public will
surely support efforts to make the big guys serve the country's well-being.

If Washington doesn't make these broad structural changes, another popular
idea will prove illusory-that US manufacturing can be rebuilt around green
technologies. China is already doing this, and is far ahead. It has 35
percent of the global market in solar panels and is poised to dominate other
green technologies. The United States, in fact, has swelling trade deficits
in this sector. American companies work both sides of the competition,
collecting subsidies on both ends.

Doubters may say that Obama doesn't have the nerve to tackle this problem.
They may be right. But the president is clearly thinking along these lines.
He is the first president in thirty years to call for restoration of US
manufacturing. This past summer he pushed modest tax measures that give a
small advantage to home-based producers. The impact was so meager that
Republicans didn't bother to object. But the GOP may also have grasped that
measures favoring US factories over foreign ones will be wildly popular with
voters. Obama repeated the message before a Labor Day audience in Milwaukee,
saying, "I don't want to see solar panels and wind turbines and electric
cars made in China. I want them made right here in the United States of
America."

The best evidence for Obama's potential comes from liberal-labor reformers
fighting the trench warfare on trade cases while advocating far more
fundamental reforms. "The president has been true to his word and very
supportive on trade-law enforcement-better than any president since before
NAFTA," says Leo Gerard, president of the United Steelworkers. "The
president is trying to do the right thing on outsourcing, on taking away tax
breaks from multinationals."

Senator Sherrod Brown of Ohio cites a series of White House decisions on
trade and stimulus spending that saved 400 jobs in Youngstown, more jobs in
Lorain and 1,000 steel industry jobs overall. "On each case, we had to beat
the hell out of the White House," Brown allows, "but this White House is
more open to manufacturing than any in memory. When the president focuses on
the facts, he comes down on our side." Brown and Gerard hope to build
visibility and mobilize popular support that will push the president and
Congress to embrace more ambitious reforms. "They have a manufacturing
strategy, but it is not yet a manufacturing policy," Brown says.

The president's familiar style of wanting to split the difference in a tough
fight is evident on trade. Obama appointed Ron Bloom, a Wall Street veteran
close to the Steelworkers, as a special adviser on manufacturing-but the
president continues to support more trade agreements. And Bloom, I was told,
has been walled off from trade policy by Larry Summers, the departing
economic adviser. The president talks up his goal of doubling exports but
neglects to mention that imports are again swelling. "You can't get this
economy out of the ditch doubling exports," Gerard says, "if at the same
time you are tripling imports."

* * *

Another leading indicator for potential change is that a few influential
industry leaders are deviating from the standard corporate line. Jeffrey
Immelt, CEO of General Electric, has called for the revitalization of
manufacturing and suggests that the United States can become the leading
exporter. "In some areas, we have outsourced too much," Immelt admitted in a
speech last year to the Detroit Economic Club. "We plan to 'insource'
capabilities like aviation component manufacturing and software
development." GE's strategic shift sounds shocking (and unreal to union
leaders) because the company has been the most notorious player in
offshoring assembly lines and jobs. GE's 288,000 worldwide employment is now
53 percent foreign. The unions that represent workers at GE had more than
100,000 members there in the 1970s; they are now reduced to about 15,000.

A more persuasive break from past dogma was expressed by Andrew Grove,
former CEO, now senior adviser, of Intel and a revered figure in Silicon
Valley. Grove wrote a blunt confessional essay for Bloomberg titled "How to
Make an American Job Before It's Too Late." The government, he urged, must
intervene to end the offshoring game his semiconductor firm and other
computer giants have played for many years. Tax the product of offshore
labor, Grove proposed, and use the money to help other US companies scale up
production at home. "If the result is a trade war, treat it like other
wars-fight to win," he declared.

Grove took a shot at New York Times columnist and globalization cheerleader
Thomas Friedman, who claims "innovation" will keep America on top. Not if US
inventions do not lead to US production, Grove argued. Friedman and other
free-traders, he said, don't seem to understand that the computer industry
adheres to its own exit-to-China strategy for dumping US workers. When a
start-up is in development, investors insist even before the product becomes
a big seller that executives work out the timing for offshoring jobs.

The US computer industry, Grove observed, employs only 166,000-fewer than in
1975, when the first PC was assembled-while the industry in Asia employs 1.5
million workers, engineers and managers. The world's largest computer maker,
China's Foxcon, employs 800,000. They make the products Americans know as
Dell, Apple, Microsoft, Hewlett-Packard and Intel.

Union leaders suspect that the same story is playing out at GE. The company
was founded on Edison's invention of the incandescent bulb, but this past
summer GE closed its last US light-bulb factory, a highly automated,
nonunion plant in Winchester, Virginia. Old-style bulbs will still be made
in Latin America and Asia, where wages and healthcare are cheaper, and for a
time they will still be sold in the United States with the GE label. But the
company is moving on, shifting to two new green-tech products that promise
vast reductions in energy consumption. Congress is effectively banning US
production of incandescents by mandating efficiency standards, starting in
2012.

Both of the new light-bulb technologies were invented in America. But the
new bulbs, GE said, will be made overseas, and for the usual reasons: US
workers are considered too expensive. They face the same grim choice that
has prevailed for decades: either wages get busted from $25-$30 an hour to
$13-$15, or the jobs disappear. That trend has been gradually eroding the
American middle class.

Stephen Tormey, representative of the United Electrical Workers (UE) at GE,
sees a shrewd corporate strategy. "I think GE saw they could make more money
with these new technologies and get subsidized by the government as
energy-efficient if they became born-again believers in American
manufacturing," he says. "I'm all for that. I will stand on the sidelines
and cheer-if it's true. So far we haven't seen it. You see these little
moves here and there, but so far they are still a globalizing company."

GE is bringing some jobs home. With lots of fanfare, it has announced new
moves to restore jobs at various US plants, sometimes to make products like
more expensive, energy-saving home water heaters. But union officials are
not impressed. They read GE's vaguely worded promises and produce a list of
plant closings and job losses. "Press releases do not create jobs," says
Chris Townsend, UE's Washington representative.

GE is a brilliant example of how a globalizing company manages its worldwide
supply chain, moving elements of production based on costs and market
demand. Divided loyalty comes with the territory. GE assembles wind turbines
in South Carolina and China. It harvests tax breaks and subsidies from
Washington as well as Beijing. Which side is GE on? Its own, and it will go
wherever profits are highest. But this race to the bottom undermines
standards in both rich and poor countries. The downward pressure on wages,
and the obsessive search for lower prices and greater profits, destroys
aggregate demand for the entire system. It feeds the deflation that
threatens to bring down the world economy.

* * *

Multinationals drive the destructive cycle but are also its prisoners. They
cannot quit on their own without losing out to other companies. Only
governments, acting together and individually, have the power to reverse the
cycle before it is too late. The US government can confront these negative
forces by altering bottom-line incentives for multinationals based here. It
can do this through the tax code, by levying a stiff penalty on corporations
that continue to offshore more production than they create at home.

Public subsidies are another leverage point. Instead of competing with other
nations to provide the biggest subsidies, Washington could disqualify
companies from any form of subsidy unless they agree to accept concrete
performance terms reflecting national loyalty. The obvious means of
enforcement is a staple device of American capitalism-the enforceable
contract. When GE gets capital and other financial support from taxpayers,
it makes no promises about how long the jobs will stay at home or even if
jobs will be created. The government should get it in writing: if the
company is unwilling to make such commitments, it won't receive any money.
If GE decides to break the promise, the contract will make the company
return the money or surrender the security bond required up front.
Government, in other words, should mimic practices that are routine on Wall
Street and in corporate finance.

If Washington also adopts sterner measures to reduce its trade deficits, the
discipline will alter strategic decision-making by firms like GE. A collar
that steadily closes the trade gap would create risks for offshoring
companies and capital investment abroad, since foreign production would lose
its assured access to the American consumer. A border tax on social costs
would provide a similar way to defend American standards from free riders
overseas. If, for example, the United States decides it must raise costs for
domestic producers to reduce pollution or hydrocarbon consumption, foreign
factories should be required to pay an equivalent border tax on imports if
their country of origin does not impose similar costs on production. An
emergency general tariff would be a more extreme version of the same
principle.

All these suggestions are deeply disruptive to global commerce, and, yes,
many would raise prices for Americans. But the country's predicament is a
historic emergency that cannot wait for market solutions. The United States
must, in effect, decide that its role as Goliath is over. It's time to act
like a nation again rather than as the global overseer. If Barack Obama
doesn't find the nerve to act, maybe the next president will.



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