http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1
Warning... Biz school piffle... But it is interesting that Michael Porter felt compelled to write it and that the HBR felt compelled to publish it (and term it a "BIG IDEA"). The Big Idea: Creating Shared Value by Michael E. Porter and Mark R. Kramer How to reinvent capitalism-and unleash a wave of innovation and growth. The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community. _______________________________________________ Futurework mailing list [email protected] https://lists.uwaterloo.ca/mailman/listinfo/futurework
