DAVID CARR  .  April 15, 2011    NY Times

 

YOU are at a party and the person in front of you is not really listening to
you. Yes, she is murmuring occasional assent to your remarks, or nodding at
appropriate junctures, but for the most part she is looking beyond you,
scanning in search of something or someone more compelling. 

Here's the funny part: If she is looking over your shoulder at a room full
of potentially more interesting people, she is ill-mannered. If, however,
she is not looking over your shoulder, but into a smartphone in her hand,
she is not only well within modern social norms, but is also a wired,
well-put-together person. 

Add one more achievement to the digital revolution: It has made it
fashionable to be rude. 

I thought about that a lot at South by Southwest
<http://topics.nytimes.com/top/reference/timestopics/subjects/s/south_by_sou
thwest_music_and_media_conference/index.html?inline=nyt-classifier> 1
<https://www.readability.com/articles/ywrmrwmq?legacy_bookmarklet=1#rdb-foot
note-1>  Interactive, the annual campfire of the digitally interested held
in Austin, Tex., the second week of March; inside, conference rooms brimmed
with wireless connections, and the people on the dais competed with a screen
in almost every seat: laptops, or even more commonly, tablets. In that
context, the live presentation that the people in the audience had
ostensibly come many miles to see was merely companion media. 

But even more remarkably, once the badge-decorated horde spilled into the
halls or went to the hundreds of parties that mark the ritual, almost
everyone walked or talked with one eye, or both, on a little screen. We were
adjacent but essentially alone, texting and talking our way through what
should have been a great chance to engage flesh-and-blood human beings. The
wait in line for panels, badges or food became one more chance to check in
digitally instead of an opportunity to meet someone you didn't know. 

I moderated a panel there called "I'm So Productive, I Never Get Anything
Done," which was ostensibly about how answering e-mail and looking after
various avatars on Facebook, Twitter and Tumblr left little time to do what
we actually care about or get paid for. The biggest reaction in the session
by far came when Anthony De Rosa, a product manager and programmer at
Reuters and a big presence on Twitter and Tumblr, said that mobile
connectedness has eroded fundamental human courtesies. 

"When people are out and they're among other people they need to just put
everything down," he said. "It's fine when you're at home or at work when
you're distracted by things, but we need to give that respect to each other
back." 

His words brought sudden and tumultuous applause. It was sort of a moment,
given that we were sitting amid some of the most digitally devoted people in
the hemisphere. Perhaps somewhere on the way to the merger of the online and
offline world, we had all stepped across a line without knowing it. 

In an e-mail later, Mr. De Rosa wrote: "I'm fine with people stepping aside
to check something, but when I'm standing in front of someone and in the
middle of my conversation they whip out their phone, I'll just stop talking
to them and walk away. If they're going to be rude, I'll be rude right
back." 

After the panel, one of the younger people in the audience came up to me to
talk earnestly about the importance of actual connection, which was nice,
except he was casting sidelong glances at his iPhone
<http://topics.nytimes.com/top/reference/timestopics/subjects/i/iphone/index
.html?inline=nyt-classifier> 2
<https://www.readability.com/articles/ywrmrwmq?legacy_bookmarklet=1#rdb-foot
note-2>  while we talked. I'm not even sure he knew he was doing it. It's
not just conferences full of inforati where this happens. In places all over
America (theaters, sports arenas, apartments), people gather in groups only
to disperse into lone pursuits between themselves and their phones. 

Every meal out with friends or colleagues represents a negotiation between
connectedness to the grid and interaction with those on hand. "Last year,
for my friend's birthday, my gift to her was to stay off my phone at her
birthday dinner," said Molly McAleer, who blogs and sends Twitter messages
under the name Molls. "How embarrassing." 

If South by Southwest is, as its attendees claim, an indicator of what is to
come, we won't be seeing a lot of one another even if we happen to be in the
same room. Anthony Breznican, a reporter for Entertainment Weekly, said all
it takes is for one person at a dinner to excuse himself into his phone, and
the race is on among everyone else. 

  _____  

(Page 2 of 2)

"Instead of continuing with the conversation, we all take out our phones and
check them in earnest," he said. "For a few minutes everybody is typing
away. A silence falls over the group and we all engage in a mass
thumb-wrestling competition between man and little machine. Then the moment
passes, the BlackBerrys and iPhones are reholstered, and we return to being
humans again after a brief trance." 

In the instance of screen etiquette, sharing is not always caring, and
sometimes, the bigger the screen, the larger the faux pas: On an elevator in
the Austin Convention Center, some crazed social media promoter jammed his
iPad
<http://topics.nytimes.com/top/reference/timestopics/subjects/i/ipad/index.h
tml?inline=nyt-classifier>  under my nose and started demo-ing his hideously
complicated social networking app that was going to change the world. I
leaped to safety as soon as the door opened. 

Still, many are finished apologizing for what has become a very natural mix
of online and offline pursuits. In an essay on TechCrunch entitled
<http://techcrunch.com/2011/02/21/phones-at-dinner/> "I Will Check My Phone
at Dinner and You Will Deal With It," MG Siegler wrote, "Forgive me, but
it's Dinner 2.0." 

He added: "This is the way the world works now. We're always connected and
always on call. And some of us prefer it that way." 

It scans as progress, but doesn't always feel that way. There are a number
of reasons why people at conferences and out in the world treat their phones
like a Tamagotchi, the digital pet invented in Japan that died if it wasn't
constantly looked after and fed. 

To begin with, phones glow. It is a very normal impulse to stare at
something in your hand that is emitting light. 

Beyond the gadget itself, the screen offers a data stream of many people, as
opposed to the individual you happen to be near. Your e-mail, Twitter,
Facebook and other online social groups all offer a data stream of many
individuals, and you can choose the most interesting one, unlike the human
rain delay you may be stuck with at a party. 

Then there is also a specific kind of narcissism that the social Web
engenders. By grooming and updating your various avatars, you are making
sure you remain at the popular kid's table. One of the more seductive data
points in real-time media is what people think of you. The metrics of
followers and retweets beget a kind of always-on day trading in the unstable
currency of the self. 

"My personal pet peeve is people who live-tweet every interaction," said
Roxanna Asgarian, a student at the CUNY Graduate School of Journalism who
attended South by Southwest this year. "I prefer to experience the thing
itself over the experience of telling people I'm doing the thing." 

Still, for those of us who are afraid of missing something, having the grid
at our fingertips offers reassurance that we are in the right spot or gives
indicators of heat elsewhere. 

But all is not vanity. For anybody with children, a job or a significant
other, the expectation these days is that certain special people, usually
beginning with our bosses, can reach us at any minute of any day. Every once
in a while something truly important tumbles into our in-box that requires
immediate attention. 

Mobile devices do indeed make us more mobile, but that tether is also a
leash, letting everyone know that they can get you at any second, most often
to tell you they are late, but on their way. (Another bit of bad manners
that the always-on world helps facilitate, by the way.) 

At the conference, I saw people who waited 90 minutes to get into a party
with a very tough door, peering into their phones the whole while, only to
breach the door finally and resume staring into the same screen and only
occasionally glancing up. 

In that sense, the scenery never really changes when you are riding with
your digital wingman. I saw people who were sitting on panels surfing or
e-mailing during lulls, and then were taken by surprise when it was their
turn to talk. (And it's not just those children. I was hosting a discussion
at another conference with Martha Stewart
<http://topics.nytimes.com/top/reference/timestopics/people/s/martha_stewart
/index.html?inline=nyt-per> , no slouch when it comes to manners, and she
kept us all waiting while she checked "one more thing" on her Twitter.) 

I should sheepishly mention I was on highest alert for electronic offense
because I switched out my smartphone before South by Southwest and was on a
new Droid that I'm pretty sure could guide the next mission to Mars, but it
was clunky when it came to sending texts and Twitter messages. Digital
natives (read "young people") will tell you that they can easily toggle
between online and offline. My colleague Brian Stelter can almost pull it
off, in part because he always seems to be creating media and consuming it. 

And in Austin I saw Andy Carvin, NPR's one-man signal tower of North African
revolution on Twitter, sitting in front of a screen while the British band
Yuck played a killer outdoor set at Stubb's. He sent Twitter messages about
the show, and about Bahrain as well. 

William Powers, the author of "Hamlet's BlackBerry," a book about getting
control of your digital life, appeared on a panel at South by Southwest and
wrote that
<http://www.williampowers.com/poynters-steve-myers-on-hamlets-blackberry-and
-digital-white-space>  he came away thinking he had witnessed "a gigantic
competition to see who can be more absent from the people and conversations
happening right around them. Everyone in Austin was gazing into their little
devices - a bit desperately, too, as if their lives depended on not missing
the next tweet." 

In a phone conversation a few weeks afterward, Mr. Powers said that he is
far from being a Luddite, but that he doesn't "buy into the idea that
digital natives can do both screen and eye contact." 

"They are not fully present because we are not built that way," he said. 

Where other people saw freedom - from the desktop, from social convention,
from the boring guy in front of them - Mr. Powers saw "a kind of
imprisonment." 

"There is a great deal of conformity under way, actually," he added. 

And therein lies the real problem. When someone you are trying to talk to
ends up getting busy on a phone, the most natural response is not to scold,
but to emulate. It's mutually assured distraction. 

 

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