Measuring the value of Internet search Although the word "Google" has evolved from the name of an Internet search company into a verb understood almost everywhere on Earth, the economic value of Web searches has long remained a mystery, approached through inexact or tainted metrics such as the number of searches undertaken or ad revenues reported by search companies themselves. A new McKinsey study takes a wider view. For a truer reckoning of the way the Web turns our curiosity into a powerful economic force, read "Measuring the value of search <http://e.mckinseyquarterly.com/133a7f62flayfousiboeswxyaaaaabxlwp4gsptvgbiy aaaaa> ."
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