When launching Facebook as an Initial Public
Offering, it's a moot point whether Zuckerberg
and Sheryl Sandberg were not already committing a
criminal offence (and may yet found to be so in a
court of law). Like Apple, Nokia, Samsung and
others for years beforehand, Facebook had
discovered no method of directly advertising
specific products to individuals without crashing
in on their users' conversations (usually social
ones with friends and relatives). Unlike
Facebook, however, the others, while deeply
disappointed so far, were not dependent on such
an app and were profitable business already. My
guess is that unless this magical new method is
not invented within the next couple of months,
then the major investors in Facebook (who've only
partially cashed out so far -- at a loss) will
not have been impressed with the news of a
billion users and the huge and growing costs of F's servers.
The Facebook disaster will be a repeat
performance of the many con tricks of the 2000
dotcom crash. As we know, in order to compensate,
Greenspan dropped the interest rate too low and
maintained it for too long. When he started
raising interest rates to sensible levels again
it was already too late and so the sub-prime
disaster was all the worse. If -- more probably
when -- Facebook collapses then it's even more
likely that Bernanke will continue to lead us into Credit-Crunch II.
Keith
At 15:36 04/10/2012, Arthur wrote:
Subject: Bits Daily Update: Facebook's Advertising Plan
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[]
Wednesday, October 3, 2012
For the latest updates, go to
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Daily Report
<http://p.nytimes.com/email/re?location=YFuu/A194QEKjxV/ugpm0k9anQA2MM49IhNWGFarU5GMHl6rcdd1/kaCg1tMG/GmBn+MdGX65RnYm08rEZ7nON/vrzfx00pS1p3mkDcNT3E2RHlhf2YHyiNe8bYSV4jHRlcqaJDmNgYsX+FXiUZzjhRPFljI50Po&campaign_id=688&instance_id=21733&segment_id=39858&user_id=5f5a69e70bdbc8fbc53066c386be797f>Facebook's
Advertising Plan | Facebook on Tuesday made a
pointed pitch to Madison Avenue: We know how to
get your messages to real people, nearly one
billion of them, because we know exactly who they are and whom they trust.
Somini Sengupta of The New York Times, writes
that Sheryl Sandberg, the company's chief
operating officer,
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to assure the industry that Facebook was
single-mindedly focused on proving the promise of advertising on its platform.
Facebook's bread and butter is advertising, and
it needs to prove to Madison Avenue that money
spent on Facebook will yield measurable results.
Facebook, Ms. Sandberg said at a conference, can
transform how marketers reach their audience
because Facebook knows exactly who is in that audience.
These days, Facebook is pushing stronger than
ever at targeted advertising. It is using not
only the data it has from its roughly 955
million users worldwide, it is matching that
with the trail of data consumers leave as they
shop online and offline - and using it to
analyze what kinds of advertisements work best on Facebook.
It is a gamble. Facebook also must persuade
users to trust the social network with their
personal information, writes Ms. Sengupta.
Facebook's new forays reveal the rich trail of
data that consumers can leave, often
unwittingly, every time they buy groceries with
a loyalty card or when they longingly eye a pair
of shoes online. All of that data can trickle
back to Facebook: With nearly a billion users,
the company can find those consumers when they
log on to Facebook and direct tailored ads to them.
In an experiment that stirred some controversy,
Facebook linked arms with Datalogix, a
data-mining company, to glean what individual
shoppers buy at offline stores. Datalogix says
it gets this information from loyalty card data and other sources.
Facebook can find those shoppers on its own
platform if they have a Facebook account. It can
then serve them advertisements based on their
purchase history. Facebook calls the results
promising: Shoppers who are shown advertisements
on their Facebook page are spending more at the cash register.
Facebook says it is not sharing its user data
with third parties. It also says it makes
personal information anonymous by hashing the
data, though security researchers have
questioned the effectiveness of such tactics.
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[]
From The Times
Bias Plaintiff Says Venture Firm Fired Her
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Plaintiff Says Venture Firm Fired Her | Ellen
Pao, the venture capitalist who sued Kleiner
Perkins Caufield & Byers for discrimination and
retaliation last May, said late Tuesday that the
venture capital firm had fired her.
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Seals Deal With MetroPCS | The parent company of
T-Mobile USA agreed to buy MetroPCS on Wednesday
as the cellphone providers looked to compete with bigger rivals.
Shingo Hiranuma, a freelance engineer, presents an iPhone app c
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New Tech Generation Defies the Odds in Japan |
While Japan's aging technology giants continue
to falter, Japanese entrepreneurs are forming
start-ups despite difficulties with financing
and a culture that discourages risk-taking.
Julie Medeiros is paid when viewers of her collections on Pinte
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That Pay the Shopper for Being a Seller | Social
media shopping sites are offering payments to
shoppers who post product links that drive Web traffic and sales to retailers.
An image from the downloadable PlayStation game Journey.
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Faces Its Archenemy: Financial Reality |
Video-game retail sales are faltering. Will
Nintendo's coming Wii U prove the industry's salvation?
An Advertising Week exhibit at The Times Center. The conference
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Ad Week, the Vital Role of Digital Marketing |
Each year, Advertising Week in New York becomes
more fundamentally about the role of digital,
mobile and social media in selling goods and services.
<http://p.nytimes.com/email/re?location=YFuu/A194QEKjxV/ugpm0k9anQA2MM49IhNWGFarU5GMHl6rcdd1/otY3t8aLbtUJNr2CrWyJv50wKDzy/0mCKLcTU3fJY4eCA76kRasmxgwjw+k5S6CQcxQeu141P6dEW1r+EMexVE02VR7klNpbg==&campaign_id=688&instance_id=21733&segment_id=39858&user_id=5f5a69e70bdbc8fbc53066c386be797f>A
Big Data Road Map for Government | A new report
by the TechAmerica Foundation provides a guide
for federal agencies as they embark on so-called
Big Data computing projects. It recommends a
step-by-step evolution toward a technology and
improved decision-making that "has the potential
to be as profound as the development of the Internet itself."
I.B.M. Chief on Watson, Cognitive Computing and Her Tenure
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Chief on Watson, Cognitive Computing and Her
Tenure | Virginia M. Rometty, chief executive
and chairman of I.B.M., says the company's new
mission, teaching machines to learn, is the
third wave of computing and will transform jobs in every industry.
<http://p.nytimes.com/email/re?location=4z5Q7LhI+KVBjmEgFdYACPLKh239P3pgTXmL7vcjQU2FrsVx796OF1PgJfDUPxBfigeH3EY0nIG93oY7k+T9/J4V8QrpX+meBpPm03UZGSMPrdskjWi+kQEOyo/jVIYptA4GoOQCeYyK4nLdumztw2zXi1VU9xZiMI8PpOUugkHMUHrteNT+nRFta/hDHsVRNNlUe5JTaW4=&campaign_id=688&instance_id=21733&segment_id=39858&user_id=5f5a69e70bdbc8fbc53066c386be797f>In
Malaysia, Court Backs Right to Print a Newspaper
| Although the Internet has remained relatively
free in Malaysia, most major newspapers are
either owned by the government or linked to it.
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Around the Web
Mass Production Begins for Smaller iPad | Asian
component suppliers have started mass production
of a smaller iPad as Apple tries to stay
competitive with rivals such as Google Amazon.
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Street Journal
Nokia CEO Elop: Windows Phone Business Hasn't
Grown as Hoped, but He's Not Changing Course |
Things haven't gone exactly as planned for Nokia
CEO Stephen Elop since he made his big bet on
Windows Phone a year and a half ago.
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Best of Scuttlebot News from the Web, annotated by our staff
Ellison: Why I Bought all Those Houses
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video.cnbc.com
No recluse, Larry Ellison talks about his
Hawaiian island and other homes that he intends
to convert into art museums.
<http://p.nytimes.com/email/re?location=vzewYO/FHLQASSy22Gq8gbwIZuvxbGDomhTj8tifRwE=&campaign_id=688&instance_id=21733&segment_id=39858&user_id=5f5a69e70bdbc8fbc53066c386be797f>-
Damon Darlin
E-mail Dies A Little Bit More
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buzzfeed.com
New data from the BuzzFeed network reveals a
drastic drop in e-mail sharing.
<http://p.nytimes.com/email/re?location=vzewYO/FHLQASSy22Gq8gTzneb6KAztDxHV52ecM0lY=&campaign_id=688&instance_id=21733&segment_id=39858&user_id=5f5a69e70bdbc8fbc53066c386be797f>-
Jenna Wortham
Saudi Grand Mufti: People Who Use Twitter Are
Fools
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riyadhbureau.com
Saudi Arabia's highest religious authority said
people using Twitter are fools: "Quackery is
clear in their writings."
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Nicole Perlroth
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