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From: Portside Moderator [mailto:[email protected]] 
Sent: Saturday, October 20, 2012 8:09 AM
To: [email protected]
Subject: [SPAM] How Lance Armstrong Is Like Lehman Bros.

How Lance Armstrong Is Like Lehman Bros.

The striking similarities between the culture of cycling and the culture of 
Wall Street.

By Daniel Coyle
Oct. 17, 2012
http://www.slate.com/articles/sports/sports/2012/10/lance_armstrong_doping_how_the_cyclist_is_like_lehman_bros.html

Daniel Coyle is the co-author, with Tyler Hamilton, of the new book The Secret 
Race: Inside the Hidden World of the Tour de France: Doping, Cover-ups, and 
Winning at All Costs. Listen to Coyle talk about Lance Armstrong and 
cycling’s culture of doping on Slate’s sports podcast, Hang Up and Listen.

It keeps getting worse for Lance Armstrong. On Wednesday, a week after the U. 
S. Anti-Doping Agency released its devastating 1,000-page report on the 
cyclist’s doping, the seven-time Tour de France winner stepped down as the 
chairman of his cancer charity, Livestrong. Armstrong’s greatest commercial 
supporter, Nike, also announced it is severing ties with him. “Due to the 
seemingly insurmountable evidence that Lance Armstrong participated in doping 
and misled Nike for more than a decade, it is with great sadness that we have 
terminated our contract with him,” the company explained in a statement.

The Armstrong story is a familiar one, and it leaves us in the frustrating 
position of asking why our top athletes keep choosing to dope, cover up, and 
end up disgraced. While it’s tempting to explain Armstrong’s fall through 
traditional notions of temptation and sin, it might be more useful to look to 
the world of finance and Wall Street. In both cases, a culture of excess and 
risk led to record-breaking performances, and then to catastrophe. In both 
cases, the behavior in question was driven by a distinct set of social forces, 
including a win-at-all-costs culture, lack of regulation, and the credulousness 
of journalists and the public.

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In many ways, the structure of professional cycling resembles a trading floor: 
small, tightly knit teams competing daily, with great intensity and effort, for 
marginal rewards. A single percentage point can make the difference between 
winning and losing.

Just as Wall Street firms hired Ivy League PhDs to invent new financial 
instruments, so did cycling teams hire doctors to perfect new pharmacological 
instruments. The mid-1990s brought the introduction of the blood-booster EPO, 
which improved endurance by 10 to 20 percent, and which, perhaps more 
important, was undetectable. When professional riders began using EPO, their 
improvement was such that others were left with a simple choice. According to 
Armstrong’s former teammate—and my co-author on the book The Secret 
Race—Tyler Hamilton, “For me, it was either start cheating along with them, 
or go home.”

A few chose to go home. Those who stayed, like Hamilton, found themselves in a 
chemical arms race.
Riders and doctors began pushing farther, augmenting EPO with insulin, human 
growth hormone, testosterone, artificial hemoglobin, and the medieval but 
highly effective method of banking and reinfusing one’s own blood.

They did so largely without fear of being caught.
During the Armstrong era, cyclists regarded drug testers with the same 
nod-and-wink aloofness with which Wall Street firms regarded the SEC. The joke 
among riders of the era was that drug tests weren’t actually drug 
tests—they were I.Q. tests, easily beaten through evasion and careful dosage, 
as well as the overarching fact that the medical sophistication of the testers 
lagged several years behind that of the athletes.
Spurred on by their fear of being outmaneuvered, teams and riders sought 
ever-more aggressive methods. During the 2000 Tour de France, Hamilton 
reinfused one pint of his own blood. By 2004, his regimen called for three 
pints.



Many of us instinctively presume that cheating creates a level playing field. 
In fact, it does precisely the reverse. Widespread cheating rewards the few who 
have the best information, the most money, and the highest risk tolerance. In 
this world, Armstrong and his team
ruled: Armstrong spent more than $1 million maintaining his exclusive 
relationship with Dr. Michele Ferrari, regarded as the sport’s best doping 
doctor. Armstrong used his private jet to transport drugs, and he cultivated a 
friendly working relationship with the sport’s governing body that, according 
to the USADA report, may have helped him evade sanction for a suspicious drug 
test in 2001. Armstrong also had an entrepreneurial attitude toward risk, 
hiring his gardener to follow the 1999 Tour de France on a motorcycle and 
deliver EPO.

While a few intrepid journalists were farsighted enough to cast doubt on the 
validity of Armstrong and Postal’s dominant performances, most were content 
to focus on the myth-like story they witnessed on the road each July. Only in 
2010, when the federal government and USADA began their respective 
investigations, did the truth begin to emerge. Thanks to investigators and the 
riders who have stepped forward, cycling now faces its watershed moment: an 
opportunity to build a culture of meaningful regulation, accountability, and to 
ensure a clean sport for future generations.

The Armstrong era happened because doping worked so powerfully and lucratively 
that no one—not riders, not cycling’s governing body, not the media—was 
willing to stop it. It was a time of hollow magic. It helped create kings and 
heroes that were too big to fail.

Until, all at once, they weren’t.

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