-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Paolo Cirio
Sent: Monday, November 19, 2012 1:43 PM
To: [email protected]
Subject: [SPAM] <nettime> One million American Twitter users exposed to
political judgment. PERSECUTING.US

One million U.S. citizens are sorted by political affiliation and exposed to
public persecution in the aftermath of the 2012 presidential election.
http://PERSECUTING.US

For months, Paolo Cirio secretly stole data from Twitter.com on over one
million Americans. Using a sophisticated sifting process, he determined the
political affiliation of those people and scored their public statements and
social connections in terms of the likelihood that they aligned with a
political position.
http://persecuting.us/_index.php?about=how

Persecuting.us offers a platform where everyone can take part in a
participatory model pushed to extremes, engaging people in surveying and
persecuting each other in a form of info-civil-war of political
polarization, which can potentially erupt into defamation, intimidation and
oppression of domestic enemies.

This art project is a massive citizen-sorting database organized along
political lines, much like the private holdings that have amassed databases
of voters in order to influence and monitor the electorate.
http://persecuting.us/_index.php?about=socialsorting

During the last election, Twitter was used to track down people’s opinion,
promote candidates by buying trending topics in public debates and invite
citizen participation through tweeting their political statements. However,
Twitter is a private company which monitors, manipulates and sells data on
personal and public trends.
http://persecuting.us/_index.php?about=antisocialmedia

This project breaks boundaries in art transgression with a Social Sculptural
Performance made by a mass of people arranged and involved in an artwork
without their permission. The accidental participants become part of a
transformative spectacle with an unsettling narrative.
http://persecuting.us/_index.php?about=socialsculpturalperformance

The offline art installation evokes the activity of wiretapping the Internet
to identify political activities. Through an audio installation the audience
at the exhibition space can listen to an over-two thousand hour-long track
of robotic voices reading selected statements of US citizens sorted by their
political involvement.

Persecuting US is the third project by Paolo commenting on contemporary
privacy issues. Just a month ago, Street Ghosts, a project about Google
Street View, generated media attention and concern worldwide. In 2011, Face
to Facebook hit over one thousand worldwide media outlets just one week
after its publication. Paolo is currently busy with a new project about
global offshore finance that will be published shortly.

Paolo Cirio. - http://paolocirio.net


Social Sorting:

Political parties have begun to equip themselves with databases of millions
of potential voters’ personal details to target them with individualized
messages and monitor trends in opinion which they can then manipulate.

An entire new industry of political technology is growing with big,
centralized databases of voters’ information created for profit and
political control. These databases gather massive amounts of information on
voters from several sources and from trawling their traces left on online
platforms like Twitter, which still have poor privacy protections.

George W. Bush won two presidential elections by targeting voters with a
database called VoterVault, a model later copied by the Democratic party
with their database, Catalist, helping Barack Obama to win the elections in
2008 [[1]]. In 2011 the Republican party secretly created a new database
[[2]], Themis, with the aim of significantly impacting the 2012 elections.
Huge investments in advertising on traditional media platforms are shifting
to sophisticated digital tools to create persuasive personalized messages.
This shift keeps those with the economic means [[3]] in control of the
political process, while moving their hegemony to the most influential
contemporary media space.

These voters never gave permission to log their data like this, but that’s
not the only concern. The main threat is to the democratic process itself
and malicious use of this data could even lead to future anti-democratic
politics. Profiling citizens politically means exploiting people’s opinions
for political gain; it allows new forms of effective political manipulation
and starts a process of monitoring every aspect of each person’s life to
collect material for political sorting.

Persecute.US is an artwork that will show people the extent to which their
political privacy has been compromised for political gain. The artwork
raises concern through press and personal reactions to an artificial
scenario with hundreds and thousands experiencing the purgatory of being
exposed by social profiling.


Social media tool for social change.

Communication tools can amplify social movements, if not outright
revolutions. However, both authorities and fanatics can use the same tools
to crack down on dissidents and opponents. A person’s political affiliation
can be monitored and targeted, not just by the authorities, but also by any
political opponent. The secret ballot is jeopardized by abuse of the data
amassed by these new technologies and by encouraging people to express their
political position on social media. Consequentially, new frontiers in voter
intimidation and influence are opened.

Everything said publically over social media can be taken as evidence of a
political leaning one way or the other. Mechanized political judgment is
constantly operating through algorithms that score people and officials
looking for opponents. Language and use of words is monitored through
trivial interpretations, subject to mistakes, yet it can still be
incriminatory.

Meanwhile, real-time manipulation of people’s opinion is sold off through
constructed trends like promoted tweets or multimillion dollar promoted
hashtags, a sophisticated and devious utilization of language and public
debate. In addition to these new propaganda techniques, censorship over
social media is sold off to authorities as well. For instance, Twitter now
unveils details of dissidents and censors messages on a country-by-country
basis [[4]], following the instructions of the local despot. This results in
real political persecution, especially in those countries where Twitter
collaborates with oppressive authorities.

Centralization of the digital information flow expands surveillance
capacity. These are the consequences that everyone has to face when social
media platforms sell out their users and hand over their data to the
authorities, since social communication data isn’t independent but embedded
within privately owned environments. Private social media platforms expose
personal data rather than protect it, in order to generate more traffic and
users so that the platform itself grows in value. But the larger the
platform, the greater the political risk to each user and therefore, to
politics itself.

Social media platforms should be constantly under public scrutiny to
maintain independent, protected and fair communications. Media as tools that
help to build social relations and enhance general knowledge shouldn’t be
left in private hands for commercial and political exploitation. Rather, it
should be in the public domain and kept autonomous for the sake of all
humanity.


Anti-social media.

Social media platforms are proud to claim that they allow social relations
to grow, but they can destroy just as many, or ghettoize people in the same
self-referential networks they were already in.

Without interaction with others, no pacification or constructive debate can
ever take place. Political fractions become fully isolated groups unable to
communicate to anyone outside themselves. Politics becomes even more
polarized as a result of miscommunication and isolation in a multiplication
of micro-communities. And the isolation facilitates social sorting and
subsequent manipulation of the micro-targets thereby generated.

In social media people mirror the flowing void of present political
discourse. They reproduce the rhetorical language of their political masters
in a sort of auto-demagogy. Lately, internalized political rhetoric has been
driving political subjectivization, and users influence themselves in a
self-defensive manner, forgetting the discursive aspect of negotiation
between opinions that makes up politics.

Encounters with “the Other” happen only through conflict, because of
restricted social connections dictated by the platform itself and a general
low quality of communication mediated by these digital platforms. We don’t
confront others anymore, so we aren’t able to understand other opinions or
ourselves in relation to them.

Social media are often being used to be hateful, and Twitter in particular
can be easily used to publically defame people, since there are no
protections against direct harassment. Hostility is frequently generated as
well because of misunderstandings and generalizations that easily happen
when the medium restrains communication, in this case restricting each
utterance to 140 characters.

The limits and potentials of social interactions on social media are all
about the design of the interface and the social algorithm applied to them.
For this reason democratizing the design of the instruments can be
beneficial for everyone, rather than leaving ownership of the infrastructure
in private hands that can plan social control by constraining access to and
use of information.


Social Sculptural Performance.

Persecuting.US is a deliberate and explicit exploitation of individuals as
material for an artistic social experiment. It’s a Social Sculptural
Performance of people potentially involved in producing new anti-social
networks through active and passive participation in an artificial
environment designed for a sensational spectacle. The stage of the
performance is delineated inside the website of the Social Sculpture with
individuals becoming participants of a show for spectators watching from
outside in the theatre of popular media.

This sociological exhibition through a coercive approach to forms of
participation simultaneously involves hundreds of thousands of people in an
artistic performance without their authorization [[5]]. It is the latter
transgressive artistic practice that new media provides to the artist. The
notion of spectatorship in art and performance is pushed through new
frontiers with the potential of artworks made of people using social media.

These sculptures of people have transformative capacity for the viewers
through cathartic performances generated by the social interactions inside
the artful arrangement of people. These sculptures remind us of the
possibilities in constructing new social realities by reconfiguring the
arrangement of information flow. Designing new social algorithms is a form
of sculptural activity, shaping new social networks that interact and
participate in lively performances.

These sculptural performances of informational power aim to unsettle
contemporary social conventions to raise awareness about problematic
situations by engaging randomly-selected crowds in a work of art, reaching
people who usually are excluded by art discourses and breaking the boredom
and passivity of media consumption.

 The hell created by this Social Sculptural Performance is a reenactment of
today’s social reality: participatory surveillance, isolated and manipulated
public debate, manufactured voters through manipulation of people as
micro-targets, public disclosure of their affinities and commercial
exploitation of personal information by private companies.

The artist can play with this general power of sorting and arranging huge
amounts of personal data and in doing so artistically reprogram social
forms. The social realities generated by web platforms that collect personal
information from people are a set of utilitarian structures ready for
artistic creation. Today artists can model massive amounts of ready-made
informational material and recontextualize it in new speculative scenarios
that comment on the social condition of the society.


The Time:

The 2012 race for the White House was the most interactive election yet. The
2012 was the first year in which both political parties heavily used media
such as Twitter to conduct their campaigns, and filled databases of people
by aggregating large amounts of personal information.

The “Hashtag Election” of 2012 represents a new brand of hyperconnected
electioneering, or the major use of Twitter to generate polls or statistics
which influence political strategy. Voters were targeted to vote for a
particular party in a form of direct manipulative language, bordering on
intimidation.

They were further encouraged to participate by expressing their political
opinion on social media, while political leaders attempted to target them
with their message, engage with key demographics, and stumble on a genuine
political “moment” on the same platforms, fueled by the same networks.

Some numbers about the 2012 presidential election on Twitter:

- During the conventions, Twitter users generated 14,289 tweets per minute
in the wake of Republican nominee Mitt Romney's speech. When Michelle Obama
finished speaking at the Democratic convention, the tweets were flying at a
rate of 28,000 per minute. After President Obama's speech, Twitter reported
a 52,757 tweet-per-minute pace.
http://www.nationaljournal.com/tech/selling-the-hashtag-election-20120911

 - The first Presidential TV Debate generated 11.2M related tweets, the
second generated 12.2M and the third debate 7.8M.
http://wordpress.bluefinlabs.com/blog/2012/10/23/presidential-debate-3-not-a
s-social-as-the-first-two/

 - During the vice presidential debate, women drove the social conversation
by generating 55 percent of the tweets. There were 72,000 tweets (32 percent
of the overall Twitter volume) about the economy.
Next came Medicare and entitlements, at 45,000 tweets (20 percent), and
Afghanistan, at 25,000 (11 percent).
http://www.internetevolution.com/author.asp?section_id=2444&doc_id=252331

 - The Obama Administration purchased Twitter terms trending during the
debate, including Jack Kennedy, Malarkey, Afghanistan in 2014 and VPDebate.
http://mashable.com/2012/10/11/obama-campaign-twitter-ad-malarkey/

- The Republican National Committee, and the Republican-leaning super PAC
Americans for Prosperity shelled out an estimated $120,000 each for a
Promoted Trend - a phrase or slogan like RomneyRyan2012, FailingAgenda and
16TrillionFail.
http://www.nationaljournal.com/2012-election/obama-romney-in-hashtag-battle-
on-twitter-20120906

 - In 2010, The Washington Post purchased the hashtag #election
http://www.theatlantic.com/technology/archive/2010/11/washington-post-buys-e
lection-hashtag/65552/

 - In 2012 the presidential campaign set the record for highest spending
ever, with a total of $2 billion.
http://nationaljournal.com/hotline/ad-spending-in-presidential-battleground-
states-20120620




[1] Democrats Take Republican Database Model to Target Swing Voters
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aIxU19LXZBa4

[2] Koch-backed activists use power of data in bid to oust Obama from White
House
http://www.guardian.co.uk/world/2012/oct/18/koch-backed-activists-americans-
for-prosperity

[3] Why we must 'follow the money' of 2012's political ad spend
http://www.guardian.co.uk/commentisfree/cifamerica/2012/may/03/follow-politi
cal-ad-spend-money

[4] Twitter able to censor tweets in individual countries.
http://www.guardian.co.uk/technology/2012/jan/27/twitter-censor-tweets-by-co
untry

[5] The data on the website is not indexed by search engines, keeping
private (which was publically available) information protected inside an
artistic context, in a way only simulating public exposure.


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