-----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Dewayne Hendricks Sent: Friday, January 25, 2013 6:04 AM To: Multiple recipients of Dewayne-Net Subject: [Dewayne-Net] Chocolate brand uses ambient advertising in Amsterdam to promote taking a break from online connectivity
Chocolate brand uses ambient advertising in Amsterdam to promote taking a break from online connectivity By Daniela Walker Jan 24 2013 <http://www.psfk.com/2013/01/kit-kat-wifi-free-zone.html> Kit Kat, makers of the chocolate wafer bar, is well-known for its slogan, 'Have a break, have a Kit Kat.' Now it is taking that message to the streets of Amsterdam and making it socially relevant for today's ever-connected consumer. In conjunction with advertising agency JWT Amsterdam, Kit Kat has created 'Free No Wi-Fi Zones' throughout the downtown area, setting up benches with WiFi jammers that block signals within a five meter radius. The ad says: The world is becoming one big WiFi zone. There's even WiFi on Everest. Result? People are always connected. Time for a break. Kit Kat is providing busy city-dwellers with an escape from the constant connectivity that has become the norm. In the WiFi-free zone you can escape emails, tweets, likes, hashtags, instapics and endless updates. Instead, the company suggests you 'enjoy a good old newspaper or a hardcover book.even a real conversation.' [snip] Dewayne-Net RSS Feed: <http://www.warpspeed.com/wordpress> _______________________________________________ Futurework mailing list [email protected] https://lists.uwaterloo.ca/mailman/listinfo/futurework
