Almost every other sentence that Bush utters in current speeches -- "We are
strong", "We will overcome", "We will destroy our enemies" -- strike me as
"protesting too much", betraying some deeper uncertainty about the values
of American society generally. The following modest study seems to
illuminate this quite well.

Keith Hudson

>>>>
CHRONIC SELF-DOUBTERS TEND TO BE MORE MATERIALISTIC, STUDY SHOWS

by Jeff Grabmeier

COLUMBUS, Ohio - People with chronic self-doubt may be more likely than
others to define personal success by having the biggest house on the block
or a new luxury car.

A new study found that people with enduring feelings of self-doubt scored
higher than others on a measure of materialism -- the tendency to value
monetary success and material possessions over other goals in life.
Specifically, they were more likely to believe that success was defined by
what a person owns.

"Feelings of self-doubt can send people looking for meaning in their lives,
with a goal toward boosting their self-worth," said Robert Arkin, co-author
of the study and professor of psychology at Ohio State University. "If they
aren't deriving a sense of self-worth from other parts of their lives, they
may feel that owning a lot of things proves they are successful."

Arkin conducted the study with LinChiat Chang, a graduate student in
psychology at Ohio State. The study was published in a recent issue of the
journal Psychology & Marketing. Arkin said research in countries around the
world show that people tend to believe that materialism is a weakness of
insecure people who doubt their self-worth. However, he said there has not
been much evidence to confirm that.

In one study, Arkin and Chang had 416 undergraduate students complete a
variety of measures that examined their levels of self-doubt, several forms
of materialism, and other psychological traits. The results showed that
people who were chronic self-doubters scored higher in materialism. In
particular, they scored higher on a measure of materialism in which people
define success in terms of what they own. For example, they were more
likely to agree with statements such as "I like to own things that impress
people" and "The things I own say a lot about how well I'm doing in life."

The link between self-doubt and materialism was confirmed in a second study
that found that inducing feelings of self doubt could increase
materialistic tendencies in those with chronic self-doubt. This study
involved 95 undergraduates -- half who scored high in chronic self-doubt
and half who scored low.

Participants were asked to memorize words by relating these words to their
own personality and experiences. Half the subjects memorized self-doubt
words (insecure, doubtful, uncertain, etc.) while the other half memorized
words unrelated to self-doubt (inside, double, unicorn, etc.). Prior
studies have shown that this technique increases feelings of insecurity in
those who memorize doubt-related words. In this study, participants were
asked about their current state of mind regarding materialism, rather than
their long-term feelings.

Results showed that when participants memorized doubt-related words, those
who scored higher on chronic self-doubt showed significantly higher levels
of current materialism than those who did not have chronic self-doubt. But
among those who memorized the unrelated words, there was no difference in
immediate feelings of materialism between the chronic self-doubters and the
confident participants.

"For those people who are chronically insecure, materialism seems to be a
coping mechanism that they use when they are put in a situation that makes
them doubtful about themselves," Arkin said. He said it is noteworthy that
self-doubters score high on a type of materialism that equates possessions
with success.

"Chronic self-doubters are not interested in possessions because they bring
happiness or because they simply like owning a lot of things," Arkin said.
"They are interested in possessions because of their meaning, the status
they confer. They believe their possessions demonstrate success."

That's why materialism can be seen as a coping response for people who are
uncertain about their identity, he said. The results also showed that
materialism is related to another type of uncertainty -- anomie. While
chronic self-doubters tend to be uncertain about their own abilities and
identity, those who score high in anomie tend to feel uncertainty related
to their society and culture. They tend to feel rootless and believe
society lacks clear guidelines for behavior.

But whether a person suffers from anomie or self-doubt, Arkin said
materialism is a poor coping mechanism. Other studies have shown that a
materialistic orientation to life is linked with poor psychological
functioning and lower life satisfaction. The cycle of materialistic
pursuits is disappointing and exhausting in the long run and can make
people perpetually unhappy," Arkin said. "It is better to find other goals
in life and find areas where one can excel without resorting to material
possessions as proof of success".

Contact: Robert Arkin, (614) 292-2726; [EMAIL PROTECTED]

<http://www.osu.edu/researchnews/archive/selfdout.htm>
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Keith Hudson,6 Upper Camden Place, Bath BA1 5HX, England
Tel:01225 312622/444881; Fax:01225 447727; E-mail: [EMAIL PROTECTED]
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