Sustainability vs. The Consumer Economy

With due respect to Keynes and the benefits of demand stimulation, it would seem that 
we should move beyond trying to use all available labor and begin to focus on how to 
employ only the needed labor.  Does anyone believe that growing consumption be 
sustained?  Our present consumer economy uses most labor, but its high consumption 
rates are at odds with resource stewardship. The high rates of resource consumption 
needed by the consumer economy not only hasten the trend toward resource scarcity, 
high consumption rates also increase the pollution which lies behind global warming. 
The consumer economy is not sustainable, but it is necessary to prevent automation 
from causing unemployment in a world of wage dependence. 

Any activity involves some resource consumption. We all need to consume food, fuel and 
other perishable goods. The provision of consumption goods is the proper goal of any 
economic system, but the consumption of durable items is not a proper goal for a 
sustainable economy. Only a consumer economy, with the goal of increasing consumption 
by any means, seeks to consume potentially durable items prematurely, as if waste 
could really increase wealth. 

Advocates of the consumer economy must deny the limits to growth, or pretend that 
increased consumption is consistent with resource conservation, or admit that they 
don't care about stewardship. No one wants a destructive economic system, yet most 
people have supported the consumer economy and its use of demand stimulation to create 
jobs. Belief in the existence of an infinite supply of cheap resources made the 
consumer economy seem desirable, but today we know that because the consumer economy 
needs waste to function it will hasten resource scarcity, and it will leave us 
unprepared and living in a world of scarcity. Support for the consumer economy is 
falling for good reason.

Since the media made everyone aware of world oil depletion problems, the assumption 
that we don't need to worry about resource scarcity has been shaken out of most 
people. Now that we are worried about resource scarcity one question is "What can we 
do to prevent resource scarcity?"  Which is part of the larger question, "What must we 
do to have a sustainable society?"  Most people desire a sustainable society, we know 
we need a sustainable society, and our engineers already know how to build one. The 
conflict between increasing consumption to make jobs and reducing consumption to 
conserve can't be solved. It will be impossible to build a sustainable economy if we 
fail to reassess the role of human labor in an automated economy. 

Some wealthy people, with the ambition and means to rule, cleverly created the 
consumer economy to provide jobs after world war two, thus delaying the need to 
reassess the role of human labor in an automated economy. Those people can create a 
sustainable economy whenever they become justifiably terrified by the consumer 
economy's inability to reduce consumption rates. Our wealthy rulers must create an new 
economy that will provide people's needs without making too much pollution and without 
running out of resources rapidly if they hope to avoid leading us into an age of 
growing scarcity. They are already so worried about resource depletion that they are 
willing to use aggression to grab all the known oil resources, but their fear of war 
is small compared to their fear of reassessing role of human labor in an automated 
economy. It's interesting how people so often are afraid of the wrong things. Finding 
more oil, and grabbing more oil, will only delay the need for economic re!
form at the high cost of increasing world conflict. It would be much better to address 
the main cause of unsustainablity now, rather than seeking more delay and finding 
comfort in denial. That cause is needless wage dependence in an economy that already 
provides unearned income, but only for a tiny minority.    
 
Barry Brooks






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