IBM rep: we could provide an 'end-to-end' product line for Apple 1:16pm, Jun 30 -
Apple CEO Steve Jobs' claims that moving to Intel processors from PowerPC chips mean better wattage are unfounded, IBM tells eWeek. Jobs said one of Apple's reasons for making the transition was that IBM's future PowerPC processors' projected power consumption will make them too difficult to design into future Apple systems.
However, IBM can build PowerPC chips that satisfy the needs of the entire range of Apple's product lines, including portables such as the PowerBook, Rod Adkins, vice president of development for IBM's Systems and Technology Group (which produces IBM's PowerPC chips) tells eWeek.
Our point of view is that [Jobs' assertion] was somewhat misleading, said Adkins, who oversees product development for the Systems and Technology Group. Apple positioned it that way in the public obviously I have a different point of view, because there's nothing about power architecture that limits you in any way in terms of power management or power efficiency.
If IBM's PowerPC chips could cover AppleÕs entire product line, what happened.
Adkins told eWeek that the nature of Apple's relationship with IBM, including the fact that it had another processor supplier in Freescale Semiconductor., is what limited the IBM chip roadmap.
They had Freescale primarily for the low-end and mobile solutions, and they really had IBM focus more on PowerBook, xServe and iMac. That's where we collaborated deeply with Apple but there's really nothing in the architecture that prevents having an end-to-end line that can serve [all of] their needs.
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