I happened to come across this tidbit of information this morning while
searching for another acronym.
Apple - for the favourite fruit of co-founder Steve Jobs and/or for the
time he worked at an apple orchard. He was three months late in filing
a name for the business, and he threatened to call his company Apple
Computer if his colleagues didn't suggest a better name by 5 p.m.
Apple's Macintosh is named after a popular variety of apple sold in the
US. Apple also wanted to distance itself from the cold, unapproachable,
complicated imagery created by the other computer companies at the time
had names like IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral
Systems, SAP, PSDI, Syncsort and Tesseract. The new company sought to
reverse the entrenched view of computers in order to get people to use
them at home. They looked for a name that was unlike the names of
traditional computer companies, a name that also supported a brand
positioning strategy that was to be perceived as simple, warm, human,
approachable and different. Note: Apple had to get approval from the
Beatle's Apple Corps to use the name 'Apple' and paid a one-time
royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end
audio equipment, to use the derivative name 'Macintosh', known now as
just 'Mac'.
http://en.wikipedia.org/wiki/List_of_company_name_etymologies
And the rest is history. http://en.wikipedia.org/wiki/Apple_Macintosh
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