On Jan 14, 2006, at 10:29 AM, [EMAIL PROTECTED] wrote:

At 8:53 PM -0400 01/13/2006, Pablo Roufogalis L. wrote:
"Today, after a little more than eight years of hard work, Apple Computer, Inc. passed Dell, Inc. in market value. That's right, at market close Apple Computer ($72,132,428,843) is now worth more than Dell ($71,970,702,760)."

Interesting.
But Dell isn't even trading at its 52-week high tho.

Umm, that' part of the point. Dell's profits and share price have been coming down. Most of the PC industry is still in the doldrums. Apple's clearly doing something right.

I do expect this profit takers to peel some value off Apple next week, but as a business, market share or no, Apple's doing things right that Dell isn't.

Part of it is Dell's relentless march to the bottom on costs. It's hurting the other PC manufacturers, but it sure isn't doing any good for Dell's bottom line, either.

I think they've squeezed all the profit they can wring out of business process improvements; now they either have to start selling their current product at higher prices, dramatically improve their current product so they can justify the higher prices*, or find some other way to make money.

Gee.  Sounds like some fruit-related company I know of...

*I had the distinct displeasure of setting up one of Dell's new "premium" XPS systems the other day. They weren't even up to Compaq's standards of fit and finish, let alone Apple's. Talk about lipstick and pigs.

--
Bruce Johnson

"No matter where you go, there you are", B. Banzai


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