At 2:22 PM -0800 1/31/09, Jonas Lopez wrote: >Which html email program > >I now need to send out email in the html format with pictures etc. >as a Newsletter to about 2,000 addresses each month. > >I need your guidance on how to do this
I've long been anti-HTML email. Specifically for the reasons stated by Dan: it will likely look like garbage on many email clients. (most of the html email I receive on Eudora, for instance, comes in disjointed image slices. It's near impossible to set the window to exactly the right width to view it as intended. I also roll my virtual eyes whenever I get an email with a background pattern which is reduced on my system to a little patch of color off in some corner. ) PDFs have a downside as well: They're often Really Big Files. Sometimes that's a matter of operator error - I just discovered that one of our clients' PDF newsletters was huge because the person who did the layup was including enormous versions of most images - even when only a small clip of it was displayed - and various other bloat techniques. But PDFs are by their nature larger than plain text with images.... Now imagine the server bogging down as it sends 2000 times that file size. Ouch. We recently convinced the above client to switch from their PDF newsletter to putting the news on their website in a blog-style page, with a short, text only email with short announcements and/or teasers and links to the site. The advantages are: 1) the members don't get huge periodic emails that they may or may not read 2) it drives relevant traffic to the website, which is typically a goal of most website owners 3) Fresh website content makes search engines happy, another important goal of a website. The disadvantages are: 1) it's an extra step for the members to remember to go to the website to read it periodically. (personally, I *prefer* to get most of my news via text email, and have been known to stop following certain news sources when they went "all web". That is why the "teaser" email in lieu of the full newsletter-by-email is important. Those who are interested may still need to be reminded to go look) -- Bill Christensen <http://greenbuilder.com/contact/> Green Building Professionals Directory: <http://directory.greenbuilder.com> Sustainable Building Calendar: <http://www.greenbuilder.com/calendar/> Green Real Estate: <http://www.greenbuilder.com/realestate/> Straw Bale Registry: <http://sbregistry.greenbuilder.com/> Books/videos/software: <http://bookstore.greenbuilder.com/> --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed Low End Mac's G3-5 List, a group for those using G3, G4, and G5 desktop Macs - with a particular focus on Power Macs. The list FAQ is at http://lowendmac.com/lists/g-list.shtml and our netiquette guide is at http://www.lowendmac.com/lists/netiquette.shtml To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/g3-5-list?hl=en Low End Mac RSS feed at feed://lowendmac.com/feed.xml -~----------~----~----~----~------~----~------~--~---
