On Oct 26, 2010, at 11:19 AM, Swigart, Kurt A [NTK] wrote:

> 
> I think Bruce Johnson missed the point on that last poster.  You're not 
> exercising a sense of entitlement by pointing out that a corporation has 
> abandoned their original core beliefs.

>From where are you getting "Apple's original core beliefs"?  The only such 
>statement I've ever seen is in an interview with Steve Jobs several years ago 
>(I believe it was in Time magazine) which was (paraphrased):

"Our primary goal at Apple is to make the coolest stuff on the planet, our 
secondary goal is to sell enough of that stuff to keep on making the coolest 
stuff on the planet." 

There's NEVER been ANYthing on Apple's part ever about 'avoiding forced 
obsolescence', indeed, given the pace of advancement in the computing industry, 
'forced obsolescence' is a nonsensical term. We have gone, in the space of 40 
years, from crude, character-based 8-bit systems (the Apple II) to what has 
been described as 'one of those cool hand computers you've always seen in those 
sci-fi movies' ; the iPad. 

Apple has built and deliberately demolished their business several times: Apple 
II to Mac, Mac OS to OS X (and on to iOS), PowerPC to Intel. They even killed 
one of their most popular products EVER, at the very peak of its popularity 
(the original iPod Nano) to make way for the next version.

My point about 'sense of entitlement' was about Wallace pretty much demanding 
that Apple make 'a $500 midrange tower with slots and an upgradeable CPU' which 
is something that Apple HAS NEVER MADE. For one, $500 isn't 'midrange' 
anything, it's dirt cheap. 

The only concession they've EVER made to 'cheap' is the Mini. 

>  If I offer to deliver a superior product while promising to avoid the forced 
> obsolescence shenanigans characteristic of my competitors, and then break my 
> promise, you're not displaying an entitlement complex by calling me on it.

When did Apple ever promise that? 

The only concrete example I can think of is at the Intel introduction where 
Jobs stated that the PowerPC was definitely going to be supported through the 
next OS version, which it was. 10.4 to 10.5 also took a lot longer than 
previous iterations of OS X. No one official has said anything one way or 
another about 32-bit Intel systems not being supported in 10.7. All we have to 
go on is rank speculation and rampant paranoia.

Truthfully, beyond hobbyists and specialized cases, there really ISN'T a large 
market for CPU upgrades, add-in cards, etc etc etc. They only flourished when 
Macs were hugely expensive (The G4-450 Sawtooth cost nearly $3300 in today's 
dollars) and Apple could not acquire the improved CPU's in quantity (most 
third-party add-ins were overclocked or part of the small numbers of processors 
that Motorola or IBM could produce that met the higher speed specs.) These 
things add nothing to Apple's bottom line, either.

Microsoft's long been hampered by their inability to engage in the sort of 
creative destruction that Apple does routinely; it's only this week that 
they're finally forbidding their OEM's to stop installing Windows XP. That 
'Long Tail' may suit the kind of corporate office systems that MS targets, but 
Apple has NEVER made any bones about not chasing that market.

-- 
Bruce Johnson

"Wherever you go, there you are" B. Banzai,  PhD

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