Hello Liam,
when companies or people from companies begin stating that it is 
financially unreasonable to add accessibility to a given product often 
it shows a lack of awareness on their part how cheap some solutions to 
the problem really are.  In terms of cost they pay more for marketing 
the product then they would to add some 3D environmental effects, some 
spoken feedback here and there, or a simple targeting beep, etc.... It 
is even cheaper if they make it a core part of their game engines which 
can be reused in multiple products.
Often I associate the real problem is most sighted people don't have a 
clue what a blind gamer needs. They have a misconception that a solution 
must cost millions of dollars, many hours of research, and countless 
hours of development. When some quick accessibility solutions would cost 
a fraction of that. Yet they see blind gamer, and they exadurate the 
cost and time it would take to carry it out.
Another way of looking at this is the general sighted stereo type of 
people with visual handicaps. They often overlook the obvious solutions 
to a problem, and make blindness to be so hard to deal with, and the 
solution must be something complicated to them.
Here is an example of this. While attending college at WSU I often would 
get stopped by fellow college students when I attempted to cross the 
street heading to my dorm. They would grab me or yell at me I was about 
to step in to the street, and some would come over offering to lead me 
across the street. Of course I knew where I was and what I was doing, 
but they didn't think I did for some reason.
I would have to spend a minute or two explaining I knew what I was 
doing, and often they still had doubts I was able to handle myself 
around a street. In other cases I would be standing on a corner and 
someone would tell me don't walk the light is red. I would reply I knew 
that already, and they would ask how I would know the light was red if I 
couldn't see it. I would then mention that I listen to traffic, and walk 
when the parallel traffic is moving. If the car is parked at the light I 
wait until it starts moving. They would then make some comment on the 
par of "I didn't think about that," or, "I didn't know you could do that."
In short those blind students had made some false and erroneous 
assumptions that since I was blind I didn't know my way around the 
college grounds. They had further assumed I couldn't tell if a light was 
red or green, and never thought about the fact a person can here the 
traffic moving, and deduct if it is safe to cross or not. In fact, they 
often ignored the fact I got from my starting point to the place where I 
met up with them with no problem, and didn't ask themselves how I got to 
be in that location in the first place. Lots of simple answers were 
overlooked do to false and erroneous assumptions.
In the same way I can see some game companies looking at this 
accessibility thing in the same way. Lots of false and erroneous 
assumptions are made what it would cost, take to make it accessible, how 
much research do they need, etc.... If the common sighted person assumes 
a person with a visual handicap can't cross the street safely on his 
own, can't use judgement to figure out  if a light is red or green, how 
can we expect those same sighted people to know or understand what is 
required to make a game accessible to us?
Answer is in education. We need to promote accessibility education, and 
show them techniques and some code on how to make games accessible. Only 
then will we dispell erroneous assumptions and get down to real facts 
about how much research, time, money, etc is needed.




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