Google is a wonderful thing, isn't it? ;-) Randy
----- Original Message ----- From: Cecilia To: [email protected] Sent: Sunday, January 18, 2009 11:44 AM Subject: [gatortalk] Re: Gatorade and G Hahahaha... see, I told ya! Cee, who once did a report on the history of America's favorite soft drink ;-) ----- Original Message ----- From: A. Leon Polhill To: [email protected] Sent: Sunday, January 18, 2009 11:36 AM Subject: [gatortalk] Re: Gatorade and G I believe it was first bottled in Vicksburg, MS. But, you were close. 1894 . A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. 1899 . The first bottling agreement Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. Find more at: http://www.thecoca-colacompany.com/ourcompany/historybottling.html A. Leon Polhill FlaNative1845 330 NW 45th Street Gainesville, FL 32607 (352) 367-4642 -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Gatornet Admin Sent: Sunday, January 18, 2009 10:03 AM To: [email protected] Subject: [gatortalk] Re: Gatorade and G I'm a gator and Pepsi is the official soft drink of the University of Florida, therefore, I drink Pepsi. Sounded good, but I drink Pepsi because I've just always drank it. To me, it's just not as "syrupy" as coke. Besides that, I'm a "bi-drinker". If I'm in a restaurant that only offers coke, I drink it and have no problem with it. FWIW, coke rules here in Chattanooga. Something about it being the location of the first bottling plant or something. Randy ----- Original Message ----- From: Cecilia To: [email protected] Sent: Sunday, January 18, 2009 12:47 AM Subject: [gatortalk] Re: Gatorade and G As a native Atlantan, I'm just not allowed to say anything good about Pepsi. ;-) Everybody knows that Coke is the Real Thing. Cee ----- Original Message ----- From: [email protected] To: [email protected] Sent: Saturday, January 17, 2009 9:59 PM Subject: [gatortalk] Re: Gatorade and G I hate pepsi. P is the right name! On Fri, Jan 16, 2009 at 7:30 PM, Jerry Belloit <[email protected]> wrote: Perhaps Pepsi should change their name to "P" as well. Then people could drink "P". Jerry From: [email protected] [mailto:[email protected]] On Behalf Of [email protected] Sent: Friday, January 16, 2009 4:32 PM To: [email protected] Subject: [gatortalk] Re: Gatorade and G I thought it was probably a new Gatorade drink or something.. .didnt think it would be a total name change altogether. This is what happens when Pepsi gets involved.. they screw everything up. Soooooooooo glad Im a diet coke man. Woody On Jan 16, 2009 4:11pm, Gatornet Admin <[email protected]> wrote: > > > > > > > > > > > > > > > Wow! So they're connected to Gatorade? I had no > > idea... > > > > > > Randy > > > > > > > > ----- Original Message ----- > > > From: > > Jerry > > Belloit > > > To: [email protected] > > > Sent: Friday, January 16, 2009 3:30 > > PM > > > Subject: [gatortalk] Gatorade and G > > > > > > > > > > I don't know how many of you saw the "G" commercials during > > sporting events lately. Frankly, I did not even know what G was about > > until today. It is an apparent attempt by Pepsi to disenfranchise the > > Gatorade name from the product in order to appeal to new consumers (F$U > > grads?). Here is a link to an article about the program: > > > > > > http://www.palmbeachpost.com/sports/...rade_0115.html > > > > > > I was so enraged over their program than I contacted the > > company with the following: > > > > > > "I generally don't write to a company with a complaint on a > > marketing program. However, I feel as a business professor and as a > > consumer, I need to let you know just how much I dislike your new "G" > > marketing program. > > > > > > If your goal was to evoke a strong emotional response, you > > have succeeded. If your goal was to increase the desire to feel positive > > about purchasing the product, you have failed miserably. > > > > > > I understand that you may be attempting to expand the > > market appeal, trying to reach a broader group, but, in my professional > > opinion, I don't believe that this accomplishes your objective. > > > > > > > > First, I had no idea that the "G" commercials had any > > connection to Gatorade, Pepsi, or any consumer food product. In fact, if > > I had been asked to guess, I would have thought that it was some new program > > by Nike or some other shoe company. > > > > > > Second, the desire to disenfranchise the Gatorade name from > > the product is mind-numbing! The history and name brand loyalty is > > important. If you would have liked to create a new product, why didn't > > you just come out with a G brand and leave Gatorade to its own market. I > > think that the result of this will be similar to the New Coke disaster of your > > competitor. I might add that right now, the Gator brand (University of > > Florida) is stronger than ever and seems poised to grow even more as their > > athletic programs become even stronger. > > > > > > Finally, I have another concern. Two years ago you > > changed the formulation of Gatorade to be sweetened by fructose. As an > > athletic performance beverage, fructose is not a particularly good > > choice. With the existing formulation, I feel like it is somewhat > > similar to any non-carbonated soft drink and not a beverage that will enhance > > my ability to excel athletically." > > > > > > I responded to them through their "Contact Us" portal on > > the Gatorade.com website. > > > > > > Jerry > > > > > > > > > > > > > <BR<BR --~--~---------~--~----~------------~-------~--~----~ GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -~----------~----~----~----~------~----~------~--~---
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